Research on Advertising Techniques of McDonald’s in Hong Kong and Guangzhou关于麦当劳在广州及香港的广告手法的研究调查

​Thank you for your kindness in assisting in the study. The purpose of this questionnaire is to enhance the objectivity in identifying the major/attracting-audience elements of the television commercials (TVCs) of McDonald’s in Hong Kong and Guangzhou.      Please watch the TVCs provided before filling in the questionnaire. You will be asked to name the elements of the TVCs that you recognize and remember, as well as to express your views on the TVCs. Your information given will be kept to academic use only. 多谢您抽出时间完成问卷。这问卷的目的是提升研究中辨别广告元素的客观度。请先看完广告影片，再填写问卷。问卷的题目主要分为‘辨别广告中的元素’及 ‘表达你的观点’两部分。你所提供的答案及资料只会用于学术研究。