成都在校大学生使用抖音直播购物的问卷调查 - 问卷调查调研模板

:Part Ⅰ: Screening Questions

Q1:1. Do you still study in university in Chengdu and has experienced using live-streaming shopping platforms? (Including through desktop or mobile applications)

( ) Yes (Please go to the next question)

( ) No (Thank you for your time and please return the questionnaire to the researcher)

Q2:2. What is your most frequently used live-streaming shopping platform? (Please select only ONE platform)

( )Taobao

( )Tiktok

( )Jingdong

( )Others

:Part Ⅱ Demographics Information

Q3:1. What is your gender?

( ) Male

( ) Female

Q4:2.What year are you in university?

( ) Freshman

( ) Sophomore

( ) Junior

( ) Senior

Q5:Part III : Factors Influencing the University Students’s Behavioral Intention through Tiktok live-streaming shopping

MEASUREMENT OF VARIABLES

• A five-point likert scale is used for measurement of variables. Please rate the statement and determine to what degree with the statement on a scale 1 to 5.

• 1. Strongly disagree

• 2. Disagree

• 3. Neutral

• 4. Agree

• 5. Strongly agree

:V1: Perceived ease of use

:1. Tiktok Live-streaming shopping is easy-to-use. ( )

:2. It is easy to become skillful at using Tiktok Live-streaming shopping. ( )

:3. Learning to operate Tiktok Live-streaming shopping is easy. ( )

:4. Tiktok Live-streaming shopping is flexible to interact with. ( )

:5. My interaction with Tiktok Live-streaming shopping is clear and understandable. ( )

Q6:6. It is easy to interact with Tiktok Live-streaming shopping. ( )

V2: Perceived usefulness

:1. It is useful to use Tiktok Live-streaming shopping. ( )

:2. Using Tiktok Live-streaming shopping saves time and effort. ( )

:3. Using Tiktok Live-streaming shopping improves efficiency. ( )

:4. Tiktok Live-streaming shopping allows me to purchase products at a low cost. ( )

:V3: Perceived enjoyment

:1. I feel good when using Tiktok Live-streaming shopping. ( )

:2. It is exciting to use Tiktok Live-streaming shopping. ( )

:3. It is interesting to use Tiktok Live-streaming shopping. ( )

:4. When I use Tiktok Live-streaming shopping, I don’t realize how fast time goes. ( )

:V4: Attitude

:1. I think use Tiktok Live-streaming shopping would be a good idea. ( )

:2. I think to use Tiktok Live-streaming shopping is a wise decision. ( )

:3. I like to use Tiktok Live-streaming shopping. ( )

:4. Using Tiktok Live-streaming shopping services is an exciting idea. ( )

:V5: Service quality

:1. Tiktok Live-streaming shopping has available equipment and facilities. ( )

:2. Tiktok Live-streaming shopping has shipment track and trace capability. ( )

:3. Tiktok Live-streaming shopping has high level of operational efficiency. ( )

:4. Tiktok Live-streaming shopping has speedy service and response to customers’ requirements. ( )

:5. Tiktok Live-streaming shopping has reliability of shopping services. ( )

:6. Tiktok Live-streaming shopping collects customers’ feedback and continuously improvement of customer-oriented management processes. ( )

:V6: Social influence

:1. If most of my social software friends’ likes/comments/shares about a live-streaming shopping platform are in the same direction, my decisions also are similar. ( )

:2. My decision-making process is influenced by likes/comments/shares on social software because I think I will get true information from them about a live-streaming shopping platform. ( )

:V7: Behavioral intention

:1. I have intended to use Tiktok Live-streaming shopping. ( )

:2. I have a plan to use Tiktok Live-streaming shopping. ( )

:3. I have a prediction of the use of Tiktok Live-streaming shopping. ( )