Do you owe a mobile phone
If yes, which brand of your mobile phone are you using?
Samsung
Apple
HTC
HUAWEI
Sony
Others(please state):_________
Have you ever heard or seen Samsung Galaxy S4?
Have you ever used Samsung S4?
(a) If yes, compared with other brands, what was the main reason for choosing to purchase Samsung Galaxy S4?
Thefunction(apps,waterproof,etc.)
The appearance
The impact of Samsung company
The price
The advertisement
Others(please state)_________
(b) If no, why did you not choose Samsung Galaxy S4? (You may choose more than one answer)
DonotliketheAndroidSystem
Priceishigh
it is difficult to carry
Do not like the design of appearance
Do not like the color
Other(Pleasestate):________
Below are some main characteristics of Samsung Galaxy S4； which one is the most important for you? (Choose only one answer)
High pixel (高像素)
Waterproof (防水) mobile phone
Text translation (文字翻译功能)
Business card recognition (名片识别)
5 inch widescreen
Multimedia sharing function group (多媒体共享功能组)
Other (Please state): _______
Usually, where did you see information about Samsung Galaxy S4? (You may choose more than one answer)
Newspapers and magazines
On TV
The publicity in the mobile phone stores
On websites
Told by friends
I do not know the S4
Other
Please indicate the extent to which you agree or disagree with the following statements
SD—— Strongly agree
D——Disagree
N——Not sure
A——Agree
SA——Strongly agree
The price of Samsung Galaxy S4 is reasonable (approximately 3500RMB)
The advertisement of Samsung Galaxy S4 attracts you.
How much would you be willing to pay for a mobile phone?
Less than 1000RMB
1000~2500RMB
2500~4000RMB
Over than 4500RMB
What is your preferred method of purchasing Samsung Galaxy S4?
Online shopping
In specialty stores
Electronics stores
Experience stores
Other (Please state): _________
What do you think are, in order, the top popular three smartphones of 2013?
Apple5
Samsung GalaxyS4
HTC one
Please could you provide some suggestions of how the Samsung Galaxy S4 could be proved? (In your response, you could consider the following aspects: appearance of design, the price, the packaging or after-sale service, etc.)