How often do you chew chewing gum?(多久吃一次口香糖)
daily(每天)
weekly(每周一次)
bi-weekly(两周一次)
monthly(每月)
never(从不)
Which
brand of chewing gum will you choose(你将选择哪种品牌的口香糖)
Double mint(绿箭)
Extra (益达)
Stride(炫迈)
LOTTE(乐天)
Ovion(好丽友)
other(其他)
According to Q3, Why do you choose this brand?(根据问题三,你选择该品牌的原因是什么?)
brand loyalty(品牌效应)
packaging(包装)
flavor(口味)
function(功能)
advertisement(广告)
easily available(购买方便)
Herd mentality(follow the fashion)(从众)
other(其他)
Do you think that sugar-free chewing gum has more function than the ordinary (你认为无糖口香糖是否比普通口香糖有更多功能)
Please
rank the factors from the most to the least important when you choose chewing
gum. (1 is the most important){请将以下影响你购买口香糖的因素进行排序(1为最重要)}
brand(品牌)
advertisement(广告)
factor(功能)
price(价格)
package(包装)
How
do you know about Extra?(从何种渠道了解到益达)
TV advertisement(电视广告)
Newspaper and magazines(报纸和杂志)
sale promotion(商场营销)
open-door posters(户外广告)
the internet and social media(网络与社交媒体)
Will you buy Extra because of the TV advertisements(你会因为广告而购买益达吗)
How do you think the price of Extra?(你认为益达的价格如何)
too expensive(昂贵)
expensive(贵)
reasonable(合理)
cheap(便宜)
too cheap(太便宜)
Which type of packaging of Extra will you buy(你会购买哪种包装的益达)
canning (瓶装)
bar(条装)
chip(片装)
What
functions do you think Extra have? (你认为益达有什么功效)
remove bad breath(清新口气)
protect you teeth(保护牙齿)
kill time(打发时间)
release pressure(缓解压力)
habit(习惯)
taste good(好吃)
other(其他)