When talking about fashion,which brand is your first thought of it?
AF
HM
ZARA
GAP
UNIQLO
FOREVER21
C
I.T
HOLLISTER
Other_______
Which of the following brands will you prioritize at the time of purchase?
AF
H
ZARA
GAP
UNIQLO
FOREVER21
C
I.T
HOLLISTER
Other______
When you shopping in H&M, what kind of banner will attract your attention first?
Discount/Sale
New Arrival
Spokespersons’ photo
Advertising picture
What kind of spokesperson for clothing will attract your attention?
Film Star
Singer
Sports Star
Model
Public Figure
Other______
Do you think apparel brand identity need to reflect the elements are:
Brand pursuit
Brand idea and personality
Brand Product Style
Brand Positioning
How can you get fashion/clothing information usually?
TV
Radio
Magazine
Newspaper
Internet
Banner
Other______
Where usually do you buy casual clothing?
Department store
Supermarket
Stores
Side street shops
Internet
Wholesale market
What reason do you usually want to buy clothes mainly for?
The seasons change
Fashion
Social needs
Adapt to the changing mood
Friend introduction
Promotional discounts
If you are going to purchase H&M, which fabric of casual clothes do you like?
Cotton
Cowboy
Cotton and linen
Chiffon
Corduroy
Polyester
Flax
Other______
And the following are features of fabric, please sort according to the importance of each property:
Antistatic
Moisture absorption and perspiration
Wrinkle resistant
Environmental protection
Good stretch
No lint balls
You can accept the highest price of summer clothes are：
Shorts
Trousers
Shirt
Jacket
T-shirt
Dress
Suit
Leather
Pants
Vest
Uniforms
Sun-top
Lace shirt
Chiffon shirt
You can accept the highest price of winter clothes are:
Shirt ___
Jeans ___
Trousers ___
Leather pants ___
Windbreaker ___
Leather ___
Suit ___
Jacket ___
Sweater ___
Knit shirt ___
Short coat ___
Will you fit clothes in physical store and shopping in Taobao?
Yes
No
Never thought about it.
If you purchased clothes form H&M, will you found same style/design in other brands specially?
Yes, I will. And I like compare price and quality.
No, I won’t.
Not sure. It depends on.