What is your age?
10-20 years old
20-30 years old
30-40 years old
Over 40 years old
Which sports brand do you usually buy products from?
Do you know any thing about Nike's brand?
Have you ever bought any products from Nike?
What do you think is a reasonable price for sports shoes of a good sports brand?
￥200-400
￥400-600
￥600-800
More than￥800
Where do you prefer to buy sports product?
Supermarket
Shopping mall
Exclusive shop
Online shop
Do you think it is reliable to buy sports products online?
Do you think Nike's products is far from the descriptions in ads?
Which way do you usually get information about Nike from?
TV advertising
Outdoor advertising
Radiogram
Internet
Friends
Others
How many pairs of sports shoes do you usually every quarter?
A pair
Two pairs
Three pairs
More than three pairs
Why do you buy Nike's products?
Fashionable
Durable
Comfortable
Others
Do you have any impressions about Nike's LOGO?
Will you buy Nike's products in the future?
What do you think is Nike advantages compared to other sports brand?
Durability
Apperance
Comfort
Adverting