The behavior of the Chinese online shopping clothes in Sweden

Welcome to our questionnaire! Thanks for your attention!

Your gender
Male
Female
Your age
≤19
20-25
26-31
≤32
When was the last time you surf the clothes online ?
Less than a week
Less than a month
Less than three month
Less than half year
Less than a year
More than a year
When you usually shop clothes online?
New products listed
Promotional discounts
Change garments according to the discount
Holidays
Random
How often do you buy a dress on the Internet?
Almost every day
About once a week
About half a month
Once a month
About half a year
What price would you accept often?  
200 kr
200-500 kr
500-1000 kr
1000-2000 kr
2000 kr
The information before you buy mainly from?
Friends
Web search by yourself
Other websites recommended
Shopping website advertisement
Which website do you often buy clothes?
Nelly.com
Amazon.com
Zalando.se
Taobao.com
Others
What is the most important factor for your consider when choosing a website to buy?
Price
The diversity of product categories
Website advertising
Promotion
Return and exchange service
Product quality

Rank them according to the degrees of importance:

Price ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Brand ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Color ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Quality ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Design style ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Wearing comfort ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Fabric ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Manufacturers (Country of origin) ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Purchase options of people ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
What promotional way do you like?
Free delivery
Discount
Gift
Others
What payment method would you like to choose on the Internet?
Online payment
Pay on delivery
Bank transfer
Others
How long can you accept the goods delivered?
One day
2-3 days
4-5 days
6-7 days
8-10 days
Not matter
Do you have terrible experience of shopping online?
Yes
No
Your difficulty in the network shopping:
Not very sure about the payment methods
None of them were the right size
Others
What factor do you worry about when shopping online?
Payment security
Merchant credibility
A gap between picture and object
Product quality
Damaged goods during shipment

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