你的性别是? (What’s
your gender?)
你的年龄是?(What
age group do you belong to?)
15岁以下(Under 15)
15-20
21-25
26-30
30以上(Over 30)
你的收入状况是?(What
income group do you belong to? (RMB per unit))
2000以下(under 2000)
2100-3000
3100-4000
4100-5000
5000以上(Over 5000)
每月在购买衣服的平均支出是?(How
much per month would you spend on buying clothes? (RMB))
200以下 (Under 200)
210-400
410-600
610-800
810-1000
1000以上 (Over 1000)
各大服装零售品牌中,你更喜欢哪一个?(Which
clothes retail shop do you prefer shopping in? (Tick one only))
HM
ZARA
GAP
歌莉娅(GOELIA)
MoCo
其他 (Other)
你一般购买衣服是网上购买还是实体店购买?(Do
you buy clothes online or in stores?)
网上(On line)
实体店(Stores)
两者都有(Both)
一般情况下,是什么条件吸引你去商店购买衣服?What attracts you to go into a clothes shop
and buy clothes?
(please rank your choices
starting with 1 as most attractive and 6 as less attractive)
价格(Price)
品牌(Brand)
服务(Service)
质量(Quality)
颜色(Color)
环境(Environment)
什么样的活动会更加吸引你去购物?(What
kind of promotion attracts you most?)
打折(Discount)
代金卷(Voucher)
积分卡(Bonus card)
免费赠品(Free gift)
你知道H&M这个服装品牌吗?(Do
you know H&M?)
你是怎么知道这个服装品牌的?(How
did you know H&M?)
从杂志上了解(Magazine)
从网络上了解(Internet)
从街上广告了解(Billboard)
经过店面时候了解(Walked pass the shop)
从身边朋友上了解(Knew from friends)
是什么吸引你去H&M购物的? (多选)What
attracts you shopping in H&M? (Multiple choice)
价格(Price)
质量(Quality)
款式设计(Design)
促销活动(Promotion)
你觉得H&M的价格怎么样?(What
do you think the price of H&M?)
太贵了(Too expensive)
贵(Expensive)
中等(Medium)
便宜(Cheap)
你觉得H&M衣服的质量如何?(What
do you think the quality of H&M?)
很好(Very good)
好(Good)
一般般(So so)
差(Bad)
很差(Very bad)
你觉得H&M的购物环境怎么样?What
do you think the quality of H&M?
很好(Very good)
好(Good)
一般般(So so)
差(Bad)
很差(Very bad)