1. In your opinion, what is luxury fashion brand? 您认为什么是时尚奢侈品？
2. In your opinion,
what are the features of luxury fashion goods? (Multiple-choice)
您认为时尚奢侈品的特征是什么？（可多选）
Good quality 质量上乘
Famous brand 知名品牌
Long history 历史悠久
High pricing 价格昂贵
Limited quantity 限量发行
其他
3. Have you ever bought or will you buy luxury goods?
您是否曾经购买或想要购买奢侈品？
4. What did you buy?
(Which brand? And what product?)
您购买的时尚奢侈品是什么？（什么品牌？何种物品？）
5. How often do you
buy luxury goods?
您购买奢侈品的频率是？
Every few weeks 每几周
Every few months 每几个月
Once a year 一年一次
Every few years 每几年
6. What is the
purpose of buying luxury goods? (Multiple-choice)
您购买奢侈品的目的是什么？（可多选）
Self-use 自用
Gift for family, friends or relatives 送家人，朋友或亲戚
Gift for boss or superior 送老板或上司
Others 其他
7. How did
you buy luxury goods? (Multiple-choice)
您通过何种渠道购买奢侈品？（可多选）
Purchasing in stores in China 在华实体店内购买
Purchasing from overseas through Taobao or other online platforms 淘宝或其他网站海外代购
Purchasing from overseas by yourself when travelling 海外旅游时购买
Purchasing from overseas through friends or family 朋友或家人购自海外
Others 其他
8. If you have a
chance to buy the luxury good either from stores in China or from overseas, which way
will you prefer, and why?
如果您能选择中国实体店购买或海外购买奢侈品，您会选择哪一种途径？为什么？
From stores in China 在华实体店购买
From overseas 海外购买
9. Have you ever received any luxury gifts from others？
您是否曾收到过奢侈品礼物？
10. What is it/are they? 您收到过哪些奢侈品礼物？
11. If someone will
give you a luxury gift, what would you prefer? (Please provide a certain good
with certain brand)
如果某人要送您一份奢侈品礼物，您希望是什么？（请提供具体品牌物品）
12. Have you ever bought luxury goods as gifts to others before?
您是否购买过奢侈品作为礼物赠予他人？
13. Do you think the
new Anti-Corruption Campaign in China limit the gift giving and gift-receiving?
您认为新一届领导人的反腐政策是否对收授礼品带来了影响？
14. Nowadays, there
is an emerging of ‘affordable luxury’ which refers to the brands like Michael
Kors, Kate Spade, and Apple. They have good design and have lower price
compared with traditional luxury brands. For your self-use, will you prefer
these affordable luxury or traditional luxury? And why?
近年来，诸如Michael Kors，Kate Spade，苹果等轻奢侈品发展迅速。这类品牌拥有优良的设计和与传统奢侈品相比更加低廉的价格。若购买奢侈品自用，您会购买轻奢品还是传统奢侈品呢？为什么？
Affordable luxury 轻奢侈品
Traditional luxury 传统奢侈品
15. In the following question, please select the degree of influence of the
following factors on your purchase of luxury or affordable luxury. 请选择下列因素对您购买奢侈品的影响程度
| | Stronglynon-influential 完全没有影响 | Non-influential 没有影响 | Neutrallyinfluential 有一点影响 | Influential 有影响 | Stronglyinfluential有深刻影响 |
| Families influence 家庭影响 | | | | | |
| Friends influence 朋友影响 | | | | | |
| Available income 可支配收入 | | | | | |
| Well-knownbrand name 品牌知名度 | | | | | |
| The history of brand 品牌历史 | | | | | |
| The qualityof the product 品牌质量 | | | | | |
| The designof the product 产品设计 | | | | | |
| Prominent logoon the product 产品上的显著商标 | | | | | |
This questionnaire will only for dissertation use. It will be grateful if you could provide some of your basic information.
这份问卷调查仅做论文使用。若您能提供以下个人信息，将十分感谢!
16. What's your gender? 请问您的性别是？
17. What's your age？ 您的年龄是？
18. Where do you live？您长住哪儿?
Beijing 北京
Shanghai 上海
Others 其他
19. What range is
your monthly income after tax?
您的每月税后收入是？
4000RMB
4000-6000RMB
6000-8000RMB
8000-10000RMB
10000RMB
20. What is your
educational background?
您的受教育情况是？
High school 高中
Technical secondary school 中专
College 大专
Bachelor 本科
Master 研究生
PhD 博士生
Others 其他