Michael Kors Brand Image Through Social Network In China Questionnaire SurveyMichael Kors 品牌形象以及在中国社交网络发展品牌关系调查问卷

Welcome to the survey which I'm doing this for my master's dissertation research, please truthfully answer the question and thank you for you corporation. 
欢迎参加本次答题,本人正在做硕士毕业论文的调查报告,请尽量如实答题,谢谢.
What is your gender?
您的性别?
Male男
Female女
What is your age?
您的年龄段:
Under 1818岁以下
18 - 24
25 - 34
35 - 44
45 - 54
Over 5555岁以上
Which of the following best describes your current occupation?
您目前从事的职业是?
Full time Student全日制学生
Architecture and Engineering Occupations建筑以及工程相关
Banking and Management Occupations银行以及管理相关
Arts, Design, Entertainment and Media Occupations艺术, 设计,娱乐以及媒体相关
Sales and Related Occupations销售以及相关
Liberal professions自由职业
Others其他
How much amount of funds available for distribution per month? (In RMB)
您目前的每月可支配资金是 (人民币) :
Under 1,0001000以下
1,001 - 2,000
2,001 - 5,000
5,001 - 10,000
10,001 - 20,000
Over 20,00020000以上
What is the highest level of education you have completed?
您目前的最高学历是?
Did not attend school未曾上学
Graduated from high school高中
Undergraduate大学本科
Postgraduate研究生 (硕士)
Phd博士
Do you know the following light luxury brand? (Multiple click available)
您是否知道以下奢侈品品牌? (可多选)
Michael Kors
Miu Miu
Emporio Armani
Marc By Marc Jacobs
DKNY
Alexander McQueen
Coach
Kate Spade
Tory Burch
All above以上所有
Does luxury good important to you?
奢侈品对你来说是否重要?
Can't live without it非常重要
Important重要
General一般
Not important不重要
Doesn't need it at all非常不重要
How often do you log into social media networks (e.g. Wechat, Weibo, etc.)?
您多久会登陆您在中国的社交网络账户 (例如:微信, 微博)?
Less than a few times a month约一个月内几次
A few times a week约一周内几次
About once a day约一天一次
More than five times a day每天至少五次
About How Many Contacts Do You Currently Have on Personal networking website?
您目前社交网络中有多少好友?
Less than 50少于50人
51 - 100
101 - 200
201 - 500
Over 500多于500人
Where did you hear about Michael Kors?
您是从何处听说Michael Kors 这个品牌的?
Never heard before从未听说这个品牌
Through Friends通过朋友
Through News Magazines通过新闻或杂志
Through Internet Social network通过互联网络
Through Physical Store通过实体店
Compared to competitors, is Michael Kors' quality better, worse, or about the Same?
相对于其他奢侈品牌, Michael Kors的产品质量是好还是差?
Agreatdealbetter相对好过其他品牌很多
Somewhat better相对比较好
About the same差不多相同
Quiteabitworse相对有些劣质
Agreatdeal worse相对非常劣质
Don'tknow yet并不清楚
How do you distinguish between Michael Kors and other brands? (Multiple Click Availble)
您如何区分Michael Kors与其他奢侈品牌的不同? (可多选)
Brand Spokesperson品牌形象代言人
Brand Design品牌设计
Brand History品牌历史
Product Price产品价格
Product Quality产品质量
State of Origin产品原产地
Product Style产品风格
When you're on social networking websites, about how much of your time do you spend looking at what other people have posted? (e.g. New moment on Wechat or Weibo)
当您使用您的社交网络时, 您会花费多久时间看他人发布的新消息? (举例: 新的朋友圈,更新的微博)
All of it所有时间
Most of it大部分时间
Half of it一半时间
Some of it零碎时间
None of it完全不关注
If there will be more official commercial advertising post on social network from Michael Kors. Evaluate the following statements. (1 to 5 means from Strongly Disagree to Strongly Agree)
假设Michael Kors以其官网名义在您所使用的社交网络上发布近况及其推广其产品, 请根据您的实际情况选择最符合的项 (1至5 表示从非常不同意至非常同意).
I would pay more attention about this brand and its products我可能会更加注意这个品牌 ★ ★ ★ ★ ★
I would buy products from Michael Kors我可能会开始购买Michael Kors的产品 ★ ★ ★ ★ ★
I would mention about Michael Kors with friends我可能会跟我的朋友提起Michael Kors这个品牌 ★ ★ ★ ★ ★
I would visit Michael Kors' official website or other channels to get the latest information我可能会访问Michael Kors官网或者其他渠道去获取最新消息 ★ ★ ★ ★ ★
I would be loyalty to this brand我可能会开始忠于Michael Kors这个品牌 ★ ★ ★ ★ ★

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