Which age group do you belong to?
What is your educational level?
Highschool/Primary
College/University
Postgraduate/PhD
Prefer not to say
What is your annual income level?
£20,000
£20,000-59,999
£60,000-99,999
≥£100,000
Prefer not to say
What matters most when you purchase soft-drinks?
Quality
Taste
Price
Health
Number of choices
Brand image
Popularity
Packaging
Your own joyfulness
Other please specify
Do you prefer Coca Cola if you buy soft-drinks?
How do you feel the Coca Cola soft drinks compared with other brands’ soft drinks? (You can select more than 1 options)
CocaColaproductshavebetterquality
CocaColaproductshavebettertaste
CocaColaproductsarebetterpriced
CocaColaproductsarehealthier
CocaColaprovidememoreproductschoices
CocaColahavebetterbrandimage
CocaColaproductsaremorepopular
选项1
CocaColaproductscanmakemehappy
How often do you purchase Coca Cola soft-drinks?
1-2timesperweek
3-4 timesperweek
≥5timesperweek
How long have you been buying its soft-drinks?
What is your first impression of Coca Cola’s soft-drinks?
Betterquality
Better taste
Reasonable price
More choices
Famous brand name
Active participant in social events (environmet, WorldCup, etc.)
From which media do you hear about Coca Cola most often?
Television advertisement
Internet advertisement
Newspaper
Social media (Facebook, Twitter, etc.)
Other
In general, which kind of media will attract you most to Coca Cola? (You can select more than 1 options)
Television advertisement
Internet advertisement
Newspaper
Social media (Facebook, Twitter, etc.)
Other
Please evaluate your perception on brand of Coca-Cola according to following scale. (1-Strongly disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly agree)
1* Coca Cola firstly come to my mind when mentions soft-drinks.
3* Symbol of the brand can build recognition to me.
4* The brand image is outstanding which gives me a good impression.
5* Coca Cola’s good brand name gives me confidence in its product quality and taste.
6* I am satisfied with Coca Cola quality and taste.
7* Coca Cola stands for quality, tasty and environmentally-friendly.
8* I consider more about quality and taste than price when purchasing Coca Cola.
9* Use of this brand can express my personality.
10* Product attributes can fulfill my functional and emotional needs.
11* Factors besides customer, media and quality are also important for me as Coca Cola’s brand image.
12* I will buy Coca Cola even without advertisement.
13* I will insist on buying Coca Cola even with other new soft-drink brands.
14* I am pleased to hear more Coca Cola advertisement in the future.
15* I look forward to new Coca Cola products in the future.