Q1. 請選擇性別Please select a gender:
Q2. 請選擇年齡層Please select an age group:
18 - 25
26 - 35
36 - 45
45
Q3. 請選擇就業狀況Please select an occupation status:
在職employed
退休retired
學生student
家庭主婦housewife
其他others
Q4. 請問你喜歡喝什麽類別的酒呢?(多選) What kind(s) of alcoholic drinks you like?(multiple choices)
葡萄酒Wines
烈酒Spirits
啤酒Beers
利口酒/果汁酒Liqueur
其他Others
Q5. 請問你習慣到什麽地方購買酒類產品呢? (多選) Where do you usually buy alcoholic drinks?(multiple choices)
超市Supermarket
便利商店Convenient store
專門店Specialty store
互聯網Online store
其他Others
Q6. 說到酒,你最先會想到哪三個品牌? Which three brands of alcoholic drinks can you recall at first
选项1 ____________
选项2 ____________
選項3 ____________
Q7. 單選你有聽說過三得利(Suntory)這間公司嗎? Have you ever heard of Suntory Groups?
有Yes
沒有No (跳到第9題Go to question 9)
Q8. 請說出你對三得利(Suntory)的感覺Please tell how you feel about Suntory: 請從1-5中作出選擇,1=非常同意,5=非常不同意Please select one choice from 1-5. 1= strongly agree, 5=strongly disagree.
產品種類豐富various types of products ★ ★ ★ ★ ★
產品品質良好qualified products ★ ★ ★ ★ ★
形象正面positive image ★ ★ ★ ★ ★
知名度高well-known ★ ★ ★ ★ ★
能迎合消費者able to satisfy consumers' preferences ★ ★ ★ ★ ★
我喜歡它I love it ★ ★ ★ ★ ★
Q9. 你有聽說過佔邊威士忌(Jim Beam)這個品牌嗎? Have you heard about the brand Jim Beam?
有 Yes
没有 No (跳到第11题 Go to question 11)
Q10. 請說出你對佔邊威士忌(Jim Beam)的感覺:Please tell how you feel about Jim Beam Whisky:請從1-5中作出選擇,1=非常同意,5=非常不同意Please select one choice from 1 -5. 1=strongly agree, 5=strongly disagree
味道出眾tasty ★ ★ ★ ★ ★
品质优越 qualified ★ ★ ★ ★ ★
包装独特 unique package ★ ★ ★ ★ ★
价位合理 affordable price ★ ★ ★ ★ ★
知名度高 well-known ★ ★ ★ ★ ★
我喜欢它 I love it ★ ★ ★ ★ ★
Q11. 你期望將來的酒類市場能推出什麽產品呢? What product(s) would you expect in the future in the market ofalcoholic drinks?