Do you have many NIKE and ADIDAS stores in your hometown?
many
not too many
a little
How often do you purchase products ADIDAS or NIKE products?
once every two weeks
once a month
once half a year
once a year
never
Which kind of products would you like to purchase in NIKE? (Multiple choice)
clothes
pants
shoes
bags
sports ware
others
Which kind of product would you like to purchase in ADIDAS? (Multiple choice)
clothes
pants
shoes
bags
sports ware
others
Through which way did you purchase products?
online
underline
Both
never
How strongly do you agree
with the following statements
1= strongly disagree
2=disagree
3= no opinion
4=agree
5=strongly agree
I prefer ADIDAS than NIKE because ADIDAS products are more fashion than NIKE products?
I think NIKE's products are much more expensive than ADIDAS products?
I like products because of its star effect(明星效应）
Put the following in order
Put the following in order of importance when you decide which brand of products to buy?
price
accessibility
popularity
quality
advertisement
service
Which brand do you like better, ADIDAS or NIKE, why?