Which method would you like to buy goods in your daily life?
online shopping
in physical store
How often do you purchase products in Wal-Mart?
Always
Usually
Often
sometimes
Seldom
Never
How often do you purchase products in Carrefour?
Always
Usually
Often
sometimes
Seldom
Never
How often do you go to supermarket every month on average?
0time
1-2 times
3-4 times
more than 4 times
Rate the following when deciding where to shop from 1-5, where 1 is not at all important, and 5 is extremely important:
a) convenience to access ★ ★ ★ ★ ★
b) reputation of the brand ★ ★ ★ ★ ★
c) a wider product range ★ ★ ★ ★ ★
d) salespromotion ★ ★ ★ ★ ★
e) lowerprice ★ ★ ★ ★ ★
f) comfortable shopping environment ★ ★ ★ ★ ★
g) staff support ★ ★ ★ ★ ★
How strongly do you agree with the following statements?
1= strongly disagree, 2= disagree a little, 3= agree a little, 4= strongly agree
I prefer imported products in Wal-Mart. ★ ★ ★ ★ ★
I prefer domestic products in Wal-Mart. ★ ★ ★ ★ ★
I prefer imported products in Carrefour. ★ ★ ★ ★ ★
I prefer domestic products in Carrefour. ★ ★ ★ ★ ★
I prefer to go tosupermarkets which are located near shopping mall. ★ ★ ★ ★ ★
Do you have a loyalty card for the following brands?
Walmart
Carrefour
Aushan
Freshmart
None
Which kind of promotion strategy can attract you most?
Sampling
POP Display
Loyalty card
Advertising
Premium
Coupon
Have you ever seen Wal-Mart’s and Carrefour’s advertisements? Where have you seen them?
Do you have a co-branded card? If you do, then how often do you use it?
What are your comments on Wal-Mart and Carrefour respectively?