How often do you go shopping at supermarket?
Several times a week
Weekly
Bi-weekly
Monthly
Other
Which is the possible purpose when you go to supermarkets?
Forown use
For dorm use
For party or student activities
others
What category of products will you buy in supermarket?
Snacksand drinks
Articlesof everyday use(日常用品)
Fruitsand vegetables
Furnitureand electrical product(家具与电器)
others
Have you ever been to Sam's Club or Auchan?
Both
Only Sam's Club
Only Auchan
Neither
Which one do you go to more often?
You prefer Sam's Club because:
Theproducts are of high quality
Thereare more imported goods
Theunit price is lower
Itsits beside big shopping malls.
others
To what extend do you agree with the statement:
The imported products in Sam's Club are more likely to be chosen.
Strongly agree
Agree
No opinion
Disagree
Strongly disagree
To what extend do you agree with the statement:
I prefer Sam's Club because it is located beside big shopping malls.
Strongly agree
Agree
No opinion
Disagree
Strongly disagree
You prefer Auchan because:
Thereare more cheap items offered.
The product range of Auchan is enough tome.
Thecategories of products is wide.
Ican buy in small amount (compared to the bulk buying in Sam's Club)
Others
To what extend do you agree with the statement:
The quality of Auchan products satisfies me.
Strongly agree
agree
No opinion
Disagree
Strongly disagree
To what extend do you agree with the statement:
Auchan' s services are appropriate and the environment makes customers comfortable.
Strongly agree
agree
No opinion
Disagree
Strongly disagree
Select the reasons why you do not go for shopping in supermarkets?
FamilyMart can fulfill my demand so I don't have to.
All these supermarkets are too far from the school.
I'm too busy to do shopping.
I have never heard these supermarkets.
Others
Have you ever buy the store-brand products (Such as backed cakes) of Sam's Club or Auchan? If so, which one do you prefer?
Sam's Club
Auchan
Not applicable to me.
How does the amount of bulk buying in Sam's Club affect your choice?
I won't buy products in Sam's Club becausethe amount is too large.
I will go shopping with my friends so thatwe can share.
The amount of items doesn't affect me.
Iwill store up the items that I buy.
Others
How did you know about Sam's Club or Auchan? (Choose the one you prefer to go)
Iknew it before university.
Heardfrom friends.
Through Internet.
By store promotion campaign.
Have you ever tried the free sample products supplied in the supermarkets? If so, will you buy it?
Never
Sometimes.
Often
Always
Yes, I will buy it.
No, I seldom buy it.
I have the membership card of:
Both
Sam's Club
Auchan
Neither
What do you think of the membership fee policy of Sam's Club? (150RMB per year.)
Themembership card is too expensive and it prevents me from shopping in Sam'sClub.
My friends share the membership card withme so it does not worry me.
I have saved much money because of themembership card.
The membership card encouraged me to buymore products.
Generally, to the same items, do you think unit price of Sam's Club is much lower than Auchan that makes them worthy to buy?
Please use several single words or phrases to describe your shopping experiences in Sam's Club or Auchan? (For example: convenient, strong customer service...)
Would you please write down your name that we will highly appreciate for!
Thanks a lot for your response!