marketing mix strategy research about Uniqlo

It is really appreciate for you to get around to participate in my marketing research about a clothing brand Uniqlo, your responses will be highly vital for me to be aware of the weakness of Uniqlo, therefore, please read and answer my queations carefully, and your information will not be revealed for the questionnaires are conducted by anonymity.heart

Your gender?

Male
Female

Your age?

Under 15
15-20
21-30
31-40
Above 40

Your monthly salary?

Under 1000 RMB
1000-2000 RMB
2000-5000 RMB
5000-8000 RMB
Above 8000 RMB

Usually, when you go shopping, how much you will spend in your clothes?

300-500 RMB
500-800 RMB
800-1500 RMB
Above 1500 RMB

How often do you go shopping and buy clothes?

Every month
A quarter
More than half of a year
A year

Are you familiar with the clothing brand Uniqlo?

Fairly
A little
Not at all

How was you aware of Uniqlo?

Television
Magazines and newspapers
Advertisement in buildings, subways and bus stop
Internet
Friends' recommend
Pass by in accident

Was you once choose Uniqlo's products?

Yes
No

In your opinion, what age brakets are Uniqlo suitable for?

Under 18
18-25
25-35
35-45
Above 45

Why you choose Uniqlo?

The simple design and style
The superior materials
Various products
Practical, easy to collocate
Original and cultural
High cost performance
functional and targeted design

What are your favourite?

Heattech(warm material)
UJ(jeans)
+J(shirts)
UT(T-shirt)
AIRism(Underwear)
UU(childs' uniqlo undercover)
STETECORELACO(child's roomwear)
Polo
BRATOP(bra)
Others you like

What is the most effective promotional strategy when using spokesmen?

well-known actors or singers
classic cartoon characters
Your ideas

Do you ever participate in Uniqlo's online activities?

Yes
Just heard
No

Your shopping habit?

Online
physical store

What is your opinion on Uniqlo's sales style--stockroom-style supermarket?

Free to select
inconvinience because of less help from shopping guide
Never mind

As a fast fashion brand, the strengths contrasted with H&M and Zara?

Quality
Fashion
Price
Others

Updating speed?

Satisfied
Too fast
Too low

What facor make you pay attention to?

Price
Discount or other sales promotion
Brand
Shopping distance

Your satisfaction about Uniqlo?

Products ★ ★ ★ ★ ★
Customer care ★ ★ ★ ★ ★
Price ★ ★ ★ ★ ★
Sales promotion ★ ★ ★ ★ ★
Shopping convinience ★ ★ ★ ★ ★

Aside from Uniqlo, what clothing brands appeal to you? 

    ____________

Your precious suggestions about Uniqlo?

    ____________

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