Which age group do you belong to?
18-20
21-25
26-30
Above 30
What is your occupation?
Fulltimeemployee
Parttimeemployee
Housewife
Unemployment
Student
Retired
What is your monthly household income? (RMB, exclude tax)
Below 10000
10000-20000
20000-30000
Above 30000
What is your current education level?
Juniorhighschool
Seniorhigh/technical/professionalschool
College/University
Postgraduateorabove
Based on your understanding of hybrid cars, what is the best description of “ hybrid car”
Ahybridcarisavehiclethatutilizeaverysophisticatedyetfuelefficientengine.
Ahybridcarisavehiclethatutilizes anormalpetrolengineandanelectricmotor toachievefuelefficiency.
Ahybridcarisavehiclethatutilizes anormalpetrolenginethatisnaturalgascompatibleonitsowntoachievefuelefficiency.
Environmental Consciousness
| | Stronglydisagree | Disagree | Neutral | Agree | Stronglyagree |
| Isenvironmentalvalueencouragingconsumestodogreenpurchasing? | | | | | |
| Futuregenerationsshouldhaveaccesstohealthyenvironmentwhentheygrowup. | | | | | |
| Theenvironmentalissuesaregreatlyexaggerated. | | | | | |
| Idonotcareaboutenvironment. | | | | | |
| Encouragedbyenvironmentalconsciousness,Iwouldbuyahybridcarinsteadoftraditionalcars. | | | | | |
Price
| | Stronglydisagree | Disagree | Neutral | Agree | Stronglyagree |
| Iwouldbuyahybridcarevenifthecostisequivalenttoaregularcar. | | | | | |
| Iwouldbuyahybridcarevenifthecostishigherthanaregularcar. | | | | | |
| Iwouldbuyahybridcarifthecardealersmanagetogivemeextrabenefitsordiscount. | | | | | |
| Iwouldbuyahybridcarifthereisseasonalpromotionorgovernmentsubsidy. | | | | | |
Design
| | Stronglydisagree | Disagree | Neutral | Agree | Stronglyagree |
| Iwouldbuyahybridcaraccordingtoexpecteddesign. | | | | | |
| Iwouldbuyahybridcarevenifithasalessappealingdesign. | | | | | |
| Iwouldbuyahybridcarevenifthereisacustomizeddesignwithin the low. | | | | | |
Fuel Economy
| | Stronglydisagree | Disagree | Neutral | Agree | Stronglyagree |
| Iwouldbuyahybridcarduetoitsoutstandingfueleconomy. | | | | | |
| Iwouldbuyahybridcarevenifitislessfueleconomythanaregularcar. | | | | | |
| Thenatureoffueleconomymustbewellequipped in ahybridcar. | | | | | |
Are you willing to buy a/another hybrid car for yourself/family use?
Please rate the following factors using scale 1-4, which 1=Most influential factor to 4 =
Least influential factor, how the factors below would influence you in getting a hybrid
car?
PriceoftheHybridCar
DesignoftheHybridCar
FuelEconomy
EnvironmentalConsciousness
How much money are you ready to pay for a hybrid car? (RMB)
Below100000
100000-150000
150000-200000
20000andabove
For how long you are going to use a hybrid car?
3years
5years
8years
10yearsandabove
What will be the most influential reason that deters a consumer to buy a hybrid car?
Highcostofmaintenanceofbattery pack
Hybridvehiclesareunderpowered
Highpriceofpurchasing
Hybridtechnologyisnotreliable