If YES (Q3), how is IKEA's brand image?
Negative
2
3
4
5
Positive
Which factors influences you to decide IKEA's brand image? please tick two
impressive brand name
slogan
advetisement
CSR policy
product quality
product design
producing country
etc
Do you ever buy IKEA's product?
If YES, what did you buy?
Do you know any IKEA's CSR policy for environment?
If you know anything about IKEA's CSR policy for environment, please write down.
If you don't know about IKEA's CSR policy for environment,
How do you 'assume' it? Why?
Irresponsible
2
3
4
responsible
Do you usually consider CSR policy when you buy products?
If Yes (Q10), What kinds of products makes you consider the company's CSR most?
Food
Electronics
Furniture
Clothes
etc.
If a product is closely related to non-renewable resources and nature, the producing company's CSR policy should
consider environmental factors more
consider another factors
keep balance with other stakeholders
the CSR policy for environment is always important whatever the product is environment-related or not
any other idea?
Last year, Forest Stewardship Council (NGO which is responsible management of the world's forest) took back the certification from IKEA because IKEA carried out illegal logging.
Now, how do you think of IKEA's brand image?
Negative
2
3
4
5
Positive
According to your answer on Q9, how is your purchasing decision about IKEA's products changed?