4. Your monthly income
1500Yuan
1500~3000Yuan
3000~5000Yuan
5000~8000Yuan
8000~12000Yuan
12000Yuan
5. Your education
PrimaryorSecondaryeducation
Highschooldegree
Collegedegree
Postgraduatedegree
Upthanpostgraduatedegree
1. How often do you drink wine?
Morethantenthamonth
Fifthtotenthamonth
Lessthanfifthamonth
Never
2. What kind of drink do you think the wine belongs to?
HealthyDrink
Leisurelydrink
luxury
Ordinarydrink
Other
3. What kind of occasion do you usually drink the wine?
Dinner
Party
EntertainmentPlaces
Relaxing
Other
4. Where do you usually buy the wine?
Wineexclusiveshop
Shoppingmall
Bar
Onlineshopping
Restaurant
Other
5. Which origin countries of wine do you prefer to?(Please rank the answer with your preference)
French
SouthAfrica
Italy
Chile
China
Other
6. What factors impact when you choice the wine? (Please rank the answer with your preference)
Price
Brand
Taste
Origin
Year
Other
7. What kind of approaches do you usually get the information of wine?
Byfriends
Newspaper,Magazine
TVadvertising
Onlineadvertising
SocialPlatform
Other
8. What is your main purpose of buying wine?
Health
Tastegood
Socialstatus
Businessbanquets
Gifts
Other
9. What factor do you think influence you most to remember the brand of wine?
Taste
Packing
Advertising
Salepromotion
Other
10. What kind of wine you prefer to most?
Sweet-WhiteWine
Sweet-RedWine
DryRedWine
DryWhiteWine
Other
11. What level of the price of the wine do you prefer to?
Lessthan50Yuan
50~100Yuan
100~300Yuan
300~500Yuan
500~1000Yuan
Morethan1000Yuan