What is your income level (RMB)?
1500
1500-3500
3500-5000
5000-7500
7500-10000
10000
What is your education level?
Seniorhigh school
Undergraduate
Postgraduate
Doctor
Other
Have you ever heard of H&M?
How can you aware of H&M?
Newspaper
TV advertisement
Magazine
Website searcher
Friends or families
E-mail
Promotion activities in stores
Please rate the following statements for H&M from 1-5 (1 stands for totally disagree and 5 for totally agree.)
Quality ★ ★ ★ ★ ★
Price ★ ★ ★ ★ ★
Colour and design ★ ★ ★ ★ ★
Fashion ★ ★ ★ ★ ★
Health ★ ★ ★ ★ ★
Consumer service ★ ★ ★ ★ ★
Have you ever heard of Zara?
How can you aware of Zara?
Newspaper
TV advertisement
Magazine
Website searcher
Friends or families
E-mail
Promotion activities in stores
Please rate the following statements for Zara from 1-5 (1 stands for totally disagree and 5 for totally agree.)
Quality ★ ★ ★ ★ ★
Price ★ ★ ★ ★ ★
Colour and design ★ ★ ★ ★ ★
Fashion ★ ★ ★ ★ ★
Health ★ ★ ★ ★ ★
Consumer service ★ ★ ★ ★ ★
Does the advertisement affect your decision to purchase a product?
What will be the factors when you notice for a brand?
Advertising from magazine/newspaper
TV advertising
Big discount activity
Direct mail (Junk mail)
Internet advertising
Friends or other people
Normally, which brand's products have more discounts?
Do you know you can exchange or refund the products that you bought in H&M within 30 days?
Will the salesperson come to talk and introduce some products to you when you shopping?
Do you think the information which is offered by the salesperson is useful to you and will affect your purchase decision?
How satisfied were you with the personal selling (service) in stores?
| | Verysatisfied | Satisfied | Dissatisfied | Verydissatisfied |
| HM | | | | |
| Zara | | | | |
Where do you buy products?
| | Flagshipstores | Shopping mall | Official website | Others |
| HM | | | | |
| Zara | | | | |
Do you know the 'Campaigns and designer collaborations'of H&M (cooperate with luxurious brands)?