Questionnaire Sheet

Dear Mr. / Ms. :  Thank you for your participation in the survey of social media has an effect on customer loyalty, the information you provide will be used to study the social media channel has an effect on customer loyalty in hospitality industry.  Thanks for your spending the time to complete this questionnaire.
Please select your gender.
Male
Famale
Please select your age group
20-25
26-30
31-35
36-40
41-45
56-50
51-55
Please select your monthly income. 
RMB 2000-3000
RMB 3000-5000
RMB 5000-10000
More than RMB1000
Do you know the Yuda Palace Hotel Zhengzhou?
Yes
No
How did you first learn of the Yuda Palace Hotel Zhengzhou?
Social Media
Travel Agency
TV, Radio,Newspaper, Magazines, Internet articles
Friends, Family, Acquaintances
Other
What social media channels do you often use ?   
Wechat
Weibo
Both
What tools do you use to access this media  channels?
Mobile
PC
Do you agree that use of this channels can bring benefits for you?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you obtain information that include promotion information about the Yuda Palace Hotel
 through Wechat/Weibo?
Yes
No
How often do you check the Yuda Palace Hotel's social platforms?
Daily
Few times a week
Weekly
Monthly
Rarely
Never
Do you obtain information about the guest feedback in Yuda Palace Hotel through 
Wechat/Weibo?
Yes
No
Do you give the  guests satisfaction feedback to the hotel through the Wechat/Weibo ?
Yes
No
Do you think about the hotel's feedback is timely through Wechat/Weibo?
Yes
No
Do you agree that by using Wechat/Weibo can help the hotel to improve the
customer satisfaction?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you agree that by using Wechat/Weibo to help you to become the loyal customers in 
Yuda Palace Hotel?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

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