What kind of milk products do you normally purchase?
您平时一般都够买哪些奶制品（比如液态奶，酸奶，成人奶粉，婴幼儿奶粉等等）？
How often do you purchase them?
对于您刚刚提到的奶制品，您分别都多久够买一次呢？
Do you think you will purchase more or less milk products in the future? Why?
您觉得在未来您购买的奶制品会越来越多，还是越来越少？
为什么呢？
Would you check the country-of-origin information of the dairy products when you are purchasing? Why?
您做购买奶制品的时候会关注产品的产地吗？
为什么？
What are you concerned about when purchasing milk products? Why?
您在购买奶制品的时候，都会关注产品的其它哪些方面？（比如营养，价格，包装，口味， 安全，购买便利性，流行程度，或者其他您觉得重要的方面）
为什么呢？
Which factor do you mostly consider when you choose the dairy product?
在您刚刚提到的您关注的那几个方面中，哪个您决得是最重要的？
为什么呢？
Where do you normally buy them?
您通常都是从哪些渠道／在哪里购买奶制品的呢？
Which brands do you normally choose?
您通常都够买什么牌子的奶制品？
Is there any country-of-origin that you prefer when you are choosing milk products?
有没有哪些国家的乳制品您会优先购买？
Which one do you think is more important: the milk products are made in your preferred country or the brands of milk products are owned by the companies from your preferred country? Why?
假设您认为美国的乳制品会比中国的好，那么以下两种乳制品您会优先购买哪个？
为什么？
选项1 A品牌的乳制品 是中国的公司在美国生产的
选项2 B品牌的乳制品 是美国的公司在中国生产的
Which countries do you think are nice countries? Why?
我们都知道世界上有很多国家，您觉得您比较喜欢哪几个国家？
为什么呢？
Which countries do you think can make good products? Why?
有哪些国家您觉得出产的产品很好？
为什么呢？
Do you think we should give the priority to domestic products when we purchase something? Why?
您觉得我们是不是应该优先购买国产的产品？
为什么呢？
Do you think China makes good products/ good dairy products? Why?
您觉得中国制造的产品好吗？ 为什么呢？ 您觉得中国国产的奶制品好吗？
为什么呢？
Do you have any countries in mind which you dislike particularly? Why?
我们都知道世界上有很多国家，有没有哪些国家您特别不喜欢？
为什么呢？
Do you try to avoid purchase the products from those countries? What kind of products?
如果您不喜欢某些国家，您会不会因此就避免购买这些国家的产品？ 如果是，哪些产品您会避免购买？
Do you think milk products are very important in your everyday life? Why?
您觉得奶制品对于您的生活来说非常重要？
为什么呢？
What kind of things would you do if you want to find good milk products?
您都会采取哪些措施来确保您能买到好的奶制品？
Do you think you know about milk products?
您觉得您了解奶制品吗？
How long have you been purchasing milk products?
您从什么时候就开始购买奶制品了？
How long have you been using (such as drinking) dairy products?
您从什么时候开始就长期食用或者饮用奶制品了呢？
Have you visited any foreign countries?
除了中国大陆，您都去过哪些国家？
When/How many times/Why/How long did you visit them?
在那些您去过的国家中，您是分别在什么时候去的？
分别去过几次？
分别是什么原因去的（旅游，探亲，工作，留学等等）？
分别在那里多久？
Did you have any good or bad experiences when you visited them?
在您去那些 国家的过程中，遇到的哪些事情让您觉得印象很好？
遇到的哪些事情让您觉得印象不好？
Do you have any friends and/or family members visited other countries before?
请您仔细回忆一下，有没有哪些亲朋好友或熟识的人去过外国（旅游，探亲，工作，留学等等）？
如果有，他们是您的…？（比如近亲，远亲，朋友，同学，同事，邻居等等）
Where did they visit?
他们分别去过哪些国家？
Do you enjoy being unique and different from others in many ways? How?
您会不会很喜欢让自己变得独特，与众不同？
如果是，您会怎么做让自己变得与众不同呢？
Do you think your happiness depends very much on the happiness of those around you? Why?
您认不认同以下的说法：“我之所以开心，是因为身边的人开心；我之所以难过，是因为身边的人难过“
为什么？
Will you try to buy the brands that the persons around you normally buy? Why?
您会不会尽量购买您身边的人也会通常买的那些牌子？
为什么？
Do you think it is important to closely follow instructions and procedures? Why?
您认不认为我们做处理事情的时候，严格依照相关规则与程序是很重要的？
为什么？
Do you normally follow the instruction when you are using a product? Why？
您通常在使用产品的时候会不会按照产品说明书？
为什么？
What kind of procedures would you follow in order to make sure the products you choose are good?
您觉得通过什么程序或措施可以确保您买到好的产品？
Do you tend to avoid risk? Why?
您会不会尽量避免风险？为什么？
Would you want to be sure before you purchase anything? How?
在您购买商品之前，您会不会先让自己对这个商品的质量十分确定？ 您会如何做呢？
如果有些产品的质量可能会有一定的风险，您会购买吗？
如果会，在什么情况下您会购买？
如果不会，为什么降低您购买到有风险的产品，您通常都怎么做？
Do you think “Face Saving/ Face Giving” is very important when you are choosing products? Why？What kind of products？
当您的挑选商品的时候，您会不会觉得“面子问题”很重要？为什么？
在买什么样的商品的时候您会觉得“面子问题”很重要？
在买奶制品的时候您会考虑“面子问题”吗？
产品的哪些特点会让您觉得它让您更有面子？
When thinking about milk products, which country would you have in your mind?
当您想到奶制品，您会一下子想到哪个国家？
Can you describe why this country is different to other countries?
请您解释为什么这个国家与众不同？
Can you name some milk brands from this country?
请您说说看这个国家都有哪些奶制品品牌？
Which country-of-origin of milk products have you purchased in the last 12 months?
在过去的12个月当中，您买过哪些国家的奶制品？ 您更倾向于购买某些特定的品牌，还是更喜欢尝试各种不同的奶制品品牌？
How much more (percentages) of the price would you pay for dairy products from your preferred country-of-origin when others are available?
您刚刚提到有一些国家的奶制品很好。但是如果这些国家的奶制品的价格比其他国家的贵一些，您还会买吗？ 大概贵多少您可以接受？（百分比%）
Why are you willing to pay more for it? 为什么您愿意（或者不愿意）花更多钱去购买这些国家的奶制品呢？
Place of Birth 您的籍贯？（XX省XX市）
Age 您的大致年龄
18-29
30-39
40-49
50-59
60 or more
No. of family members 您有几个主要家庭成员？
No. of family members aged less than 18 您有几个18周岁以下的家庭成员？
No. of family members aged less than 3 您有几个三岁以下的家庭成员？