您的性别是什么／What's your gender?
您的年龄阶段是什么／ What's your age category?
18岁以下 / under 18yrs
18－25岁 / 18－25yrs
26－35岁 / 26－35yrs
36－45岁 / 36 － 45yrs
46－55岁 / 46 － 55yrs
50岁以上
您的学历是什么／What's your education qualification?
高中或中专以下 / Seniorhigh school and below
大专或同等学历 / Diplomaand equivalent
本科 / Bachelor’sDegree
硕士 / MatersDegree
博士或博士后 / DoctorateDegree and above
你居住在哪座城市里/ Which city in China do you reside?
请选择您常用的购物网站 ／Which of the following shopping sites do you often visit?
亚马逊 / Amazon
eBay
阿里巴巴 / Alibaba
淘宝网 / Taobao
京东商城 / Jingdong Mall
当当网 / Dangdang
苏宁易购 / Suning Online Market
拍拍网 / Pat network
聚美优品 / Poly beauty products
易迅 / Yi Xun
其他 ／Others
我从来不网购 ／ I never do online shopping
您对您选择的网购网站感到满意时，您会。。／ When you are satisfied about your chosen online shopping site, you will...?
| | 非常满意／Strongly Agree | 同意／Agree | 不确定／Neutral | 不同意／ Disagree | 选项1 | 非常不同意／Strongly Disagree |
| 您并会此站推荐给别人 / Ill also recommend the shopping site to other？ | | | | | | |
| 即使有其他购物网站提供更便宜的产品，我宁愿从此站购买/ Eventhough there are cheaper providers, Ill continue buying from the one that I often visit？ | | | | | | |
（多选）你使用互联网的主要目的是什么／ What is your key purpose of using internet?
Shopping／ 购物
工作／ Work
学习／ Study
爱好／Hobby
您每月平均线下零售购物花费多少钱／ How much do you spend on average for offline retail shopping per month?
300RMB元以下/ less than 300RMB
300 - 900元/ 300 - 900RMB
900 -1200元 / 900 - 1200RMB
1200元以上 / Above1200 RMB
您每个月在网购平均花费多少钱 / How much do you spend on online shopping per month on average?
我从来不网购/ I never do online shopping
300RMB元以下/ less than 300RMB
300 - 900元/ 300 - 900RMB
900 -1200元 / 900 - 1200RMB
1200元以上 / Above 1200 RMB
您选择网购的原因是什么/ Why do you go online shopping？
品种全 ／ It provide wider selection
价格低 ／ Its cheaper
节省时间 / It saves time
送货上门 / Doorway delivery
客户评价有助于改善购物决策 / Customers’ review helps in better decision making
其他 / Others
您对网购的主要担忧是什么 / What are your main concern about online shopping?
产品质量 / Productquality
在线欺诈 / Online fraud
支付安全性安全 / Payment Safety
真实性 / Authenticity
Others / 其他
以下哪些因素您对网购的态度影响最大/ Which of the following factors have the biggest influence on your attitude towards online purchasing?
| | 影响特别大／Very high influence | 影响大／High influence | 影响一般／ordinary influence | 选项1 | 选项1 | 无影响／No influence |
| 网站质量 ／ Website quality | | | | | | |
| 品牌意识 ／ BrandAwareness | | | | | | |
| 以往的经验 ／ Previous experience | | | | | | |
| 价格感知 ／ PricePerception | | | | | | |
| 购买意向 ／ Purchaseintention | | | | | | |
您认为以下哪项是确定您对网购满意度的最关键因素／ Which of the following do you consider to be the most crucial factor to determine your online shopping satisfaction？
| | 特别大／Significantly high | 大／High | Neutral/中立 | 小／Low | 特别小／Significantly low |
| 对产品范围的满意度／ Satisfactiontowards the product range | | | | | |
| 对定价适当性的满意度／ Satisfactiontowards the appropriateness of pricing | | | | | |
| 对网络信息质量的满意度 ／ Satisfactiontowards the web information quality | | | | | |
| 对可靠性的满意度／ Satisfactiontowards the reliability | | | | | |
| 对保证性的满意度 ／ Satisfactiontowards the assurance | | | | | |
| 对产品质量的满意度 ／ Satisfaction towards the product quality | | | | | |
| 对及时交货的满意度 ／ Satisfactiontowards the timely delivery | | | | | |