What is your gender? 您的性别
How old are you? 您的年龄
Under 18 years old 18岁以下
18-24 years 18-24岁
25-34 years 25-34岁
35-44 years 35-44岁
45-54 years 45-54岁
Over 55 years old (include 55) 超过55岁(包括55岁)
Your occupation: 您的职业
Student 学生
Office worker 上班族
Unemployed 失业
Retired 退休
Other 其他
Your monthly income is 您的月收入
Below 1000 yuan 低于1000元
1001- 3000 yuan 1001-3000元
3001- 6000 yuan 3001-6000元
6001- 10000 yuan 6001-10000元
Over 10000 yuan 超过10000元
The amount of money you spend in Chinese fast food per month: 您在中式快餐方面的消费金额
Less than 300 yuan 低于300元
300- 500 yuan 300-500元
500- 700 yuan 500-700元
700- 900 yuan 700-900元
More than 900 yuan 超过900元
On average, how often do you consume fast food in a week? 您平均一个星期买快餐的频率
Everyday 每天
1-3 times 一周1-3次
4-6 times 一周4-6次
Never 从不
Which type of fast food do you usually choose? 您通常会倾向于哪种类型的快餐消费?
Western fast food like McDonalds and KFC 西式快餐像麦当劳肯德基
Chinese fast food like Zhengongfu and TaibeiDoujiang中式快餐像永和豆浆真功夫等等
Other 其他
The following factors that affect your decisions to choose in Chinese fast food according to the degree of care from big to small to order 请将以下影响您消费中式快餐选择的因素,以关心程度的大小进行排序
Price 价格
Eating environment 就餐环境
Food taste 菜肴口味
Sanitary quality 卫生质量
Service quality 服务质量
Food fresh 食物新鲜
Calories of food 食物的卡路里
New taste variations 食物新品种
In general, how do you perceive the “healthiness” of Chinese fast food ? 大体上,您认为中式快餐健康吗?
Very healthy 非常健康
Healthy 健康
Rather healthy 还算健康
Neutral 中立的
Rather unhealthy 不太健康
Unhealthy 不健康的
Very unhealthy 非常不健康
What kind of tableware and food package would you prefer to use under price pressure? 您更喜欢哪种餐具和打包盒?
Disposable 一次性
Recyclable 可回收利用的
Overall satisfaction of Chinese fast food is 总体上,您对中式快餐还满意吗?
Very satisfied 很满意
Somewhat satisfied 有些满意
Neutral 保持中立
Somewhat dissatisfied 有些不满意
Very dissatisfied 很不满意
Do you know every fast food store has a food safety cartoon logo? 您知道每个快餐店都有食品安全卡通标识吗?
Yes(if yes please go to Q13) 如果回答是,请继续13题
No(if no please go to Q14 then skip the Q13) 如果否,请跳过13题 开始14题
There are three levels of landmark food safety, which one are you usually see in Chinese fast food stores? (A is excellent, C is poor) 有三个等级的食品安全标识,哪一个是你经常会在中式快餐店见到的(A表示优秀 C表示一般
Green face (A)
选项2Yellow face (B)
选项1Red face (C)
Do you believe “Employee training is important?” 您认为员工培训是重要的吗?
Strongly Disagree 非常不同意
Disagree 不同意
Somewhat disagree 有点不同意
Neither agree nor disagree 保持中立
Somewhat agree 有些同意
Agree 同意
Strongly Agree 强烈同意
Would you mind Chinese fast food restaurants use less environmentally friendly materials? 您会介意中式快餐使用不环保材料吗?
Very much 非常介意
Some 会介意
A little 有点介意
Not at all 不会介意
What do you think of the direction of Chinese fast food development in the future? (Ticks as many as applicable) 您希望未来中式快餐的方向是 (多选)
Ensure food safety 确保食品安全
Provide new set meals for special local dishesand fewer calories会提供新的特色套餐同时减少食物中卡路里的摄入
Good staff attitude 工作人员好的服务态度
More use of reusable tableware and food package 更多的使用环保餐具和包装盒
A great eating atmosphere 一个好的就餐氛围
a High Sanitary quality 高卫生质量
Great price 价格优惠