S7a.以下时尚服饰品牌中，请问您知道哪些品牌？(单选)
MOUSSY
SLY
GUESS
ONLY
ZARA
优衣库
Ochirly
Five Plus
Snidel
b+ab
izzue
initial
其他
S7b.您还知道哪些品牌？（多选）
MOUSSY
SLY
GUESS
ONLY
ZARA
优衣库
Ochirly
Five Plus
Snidel
b+ab
izzue
initial
其他
Q1.请问您在过去1年内购买过哪些品牌的服饰？(多选)
MOUSSY
SLY
GUESS
ONLY
ZARA
优衣库
Ochirly
Five Plus
Snidel
b+ab
izzue
initial
其他
以上皆无
Q2.请问您今后会购买哪些品牌的服饰？(多选)
MOUSSY
SLY
GUESS
ONLY
ZARA
优衣库
Ochirly
Five Plus
Snidel
b+ab
izzue
initial
其他
以上皆无
Q3. 请问您偏好购买哪些品牌的服饰？(多选)
MOUSSY
SLY
GUESS
ONLY
ZARA
优衣库
Ochirly
Five Plus
Snidel
b+ab
izzue
initial
其他
以上皆无
Q4. 请问您觉得以下时尚服饰品牌的品牌形象是什么样的？
| | 时尚的 | 精致的 | 简约的 | 性感的 | 年轻的 | 前卫的 | 个性的 | 可爱的 | 甜美的 | 复古的 | 酷酷的 | 其他 |
| MOUSSY | | | | | | | | | | | | |
| SLY | | | | | | | | | | | | |
| GUESS | | | | | | | | | | | | |
| ONLY | | | | | | | | | | | | |
| ZARA | | | | | | | | | | | | |
| 优衣库 | | | | | | | | | | | | |
| Ochirly | | | | | | | | | | | | |
| Five Plus | | | | | | | | | | | | |
| Snidel | | | | | | | | | | | | |
| b+ab | | | | | | | | | | | | |
| izzue | | | | | | | | | | | | |
| initial | | | | | | | | | | | | |
| 其他 | | | | | | | | | | | | |
Q5. 请问您去过以下品牌的线下实体店铺或浏览过其网上零售店铺吗？(每行多选)
| | 去过线下实体店铺 | 浏览过网上零售店铺 | 均未去过 |
| MOUSSY | | | |
| SLY | | | |
| GUESS | | | |
| ONLY | | | |
| ZARA | | | |
| 优衣库 | | | |
| Ochirly | | | |
| Five Plus | | | |
| Snidel | | | |
| b+ab | | | |
| izzue | | | |
| initial | | | |
| 其他 | | | |
Q6. 请问您觉得以下品牌的实体店铺给您的印象如何？(每行多选)
| | 店内购物环境、气氛好 | 商场购物环境、气氛好 | 灯光效果好 | 营业员整体形象好 | 营业员服务态度好 | 营业员专业知识掌握良好 | 优惠活动吸引人 | 货物齐全 | 货物排放整齐 | 服饰品类分区清晰 | 橱窗设计吸引人 | 搭配展示吸引人 | 售后服务好 | 以上均不符合 |
| MOUSSY | | | | | | | | | | | | | | |
| SLY | | | | | | | | | | | | | | |
| GUESS | | | | | | | | | | | | | | |
| ONLY | | | | | | | | | | | | | | |
| ZARA | | | | | | | | | | | | | | |
| 优衣库 | | | | | | | | | | | | | | |
| Ochirly | | | | | | | | | | | | | | |
| Five Plus | | | | | | | | | | | | | | |
| Snidel | | | | | | | | | | | | | | |
| b+ab | | | | | | | | | | | | | | |
| izzue | | | | | | | | | | | | | | |
| initial | | | | | | | | | | | | | | |
| 其他 | | | | | | | | | | | | | | |
Q7.请问您觉得以下品牌的网上零售店铺给您的印象如何？(每行多选)
| | 商品分类清晰 | 网站设计干净,整洁,美观 | 文字描述，图片符合商品 | 文字，图片排版方便阅读 | 客服服务态度良好 | 客服应答及时有效 | 促销活动宣传丰富有效 | 售后服务好 | 以上均不符合 |
| MOUSSY | | | | | | | | | |
| SLY | | | | | | | | | |
| GUESS | | | | | | | | | |
| ONLY | | | | | | | | | |
| ZARA | | | | | | | | | |
| 优衣库 | | | | | | | | | |
| Ochirly | | | | | | | | | |
| Five Plus | | | | | | | | | |
| Snidel | | | | | | | | | |
| b+ab | | | | | | | | | |
| izzue | | | | | | | | | |
| initial | | | | | | | | | |
| 其他 | | | | | | | | | |
Q8. 请问您购买以下品牌的服饰的原因是？(每行多选)
| | 品牌口碑好 | 性价比高 | 质量好 | 材质舒适 | 款式新颖 | 购物环境好 | 店员服务热情 | 朋友推荐 | 促销活动吸引人 | 赠品/促销品吸引人 | 其他 |
| MOUSSY | | | | | | | | | | | |
| SLY | | | | | | | | | | | |
| GUESS | | | | | | | | | | | |
| ONLY | | | | | | | | | | | |
| ZARA | | | | | | | | | | | |
| 优衣库 | | | | | | | | | | | |
| Ochirly | | | | | | | | | | | |
| Five Plus | | | | | | | | | | | |
| Snidel | | | | | | | | | | | |
| b+ab | | | | | | | | | | | |
| izzue | | | | | | | | | | | |
| initial | | | | | | | | | | | |
| 其他 | | | | | | | | | | | |
Q9. 基于产品的材质，设计和质量，请问您觉得以下品牌产品的售价怎么样？(每行单选) 【请用1-10分，来表示10分表示价格性价比非常高，1分表示价格性价比非常低】
| | 10 | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 |
| MOUSSY | | | | | | | | | | |
| SLY | | | | | | | | | | |
| GUESS | | | | | | | | | | |
| ONLY | | | | | | | | | | |
| ZARA | | | | | | | | | | |
| 优衣库 | | | | | | | | | | |
| Ochirly | | | | | | | | | | |
| Five Plus | | | | | | | | | | |
| Snidel | | | | | | | | | | |
| b+ab | | | | | | | | | | |
| izzue | | | | | | | | | | |
| initial | | | | | | | | | | |
| 其他 | | | | | | | | | | |
Q10. 请问你是否会向他人推荐以下品牌的服饰？(每行单选) 【请用110分来表示，10分表示肯定会推荐，1分表示肯定不会推荐。】
| | 10 | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 |
| MOUSSY | | | | | | | | | | |
| SLY | | | | | | | | | | |
| GUESS | | | | | | | | | | |
| ONLY | | | | | | | | | | |
| ZARA | | | | | | | | | | |
| 优衣库 | | | | | | | | | | |
| Ochirly | | | | | | | | | | |
| Five Plus | | | | | | | | | | |
| Snidel | | | | | | | | | | |
| b+ab | | | | | | | | | | |
| izzue | | | | | | | | | | |
| initial | | | | | | | | | | |
| 其他 | | | | | | | | | | |