B3b. 针对下面提及到的面部护肤品品牌，请问您知道哪些品牌呢？您有没有用过或购买过都没有关系，只要是您知道的。 [请包含您之前提及到的所有品牌，可复选]
美加净
百雀羚
大宝
相宜本草
韩束
玉兰油
自然堂
珀莱雅
欧诗漫
美肤宝
巴黎欧莱雅
水密码
温碧泉
柏氏
法兰琳卡
丸美
安安
泊美
姬芮
高姿
里美
妮维雅
隆力奇
肌研
欧珀莱
雅芳
美丽加芬
丹姿
馥珮
新碧
旁氏
雅格丽白
悠莱
露得清
索芙特
碧柔
雅霜
友谊
郁美净
丁家宜
采诗
卡尼尔
春娟
绿盾
朗力福
东洋之花
曼秀雷敦
美王
屈臣氏
其他（请注明：）
B4b. 针对以下品牌，请问您最近一次购买它的面部护肤品是在什么时候？[每个品牌单选]
| | 过去1个月内 | 1个月前，3个月以内 | 3个月前，6个月以内 | 6个月前，1年以内 | 1年前，5年以内 | 5年前 | 从未买过 |
| 美加净 | | | | | | | |
| 百雀羚 | | | | | | | |
| 大宝 | | | | | | | |
| 相宜本草 | | | | | | | |
| 韩束 | | | | | | | |
| 玉兰油 | | | | | | | |
| 自然堂 | | | | | | | |
| 珀莱雅 | | | | | | | |
| 欧诗漫 | | | | | | | |
| 美肤宝 | | | | | | | |
| 巴黎欧莱雅 | | | | | | | |
| 水密码 | | | | | | | |
| 温碧泉 | | | | | | | |
| 柏氏 | | | | | | | |
| 法兰琳卡 | | | | | | | |
| 丸美 | | | | | | | |
| 安安 | | | | | | | |
| 泊美 | | | | | | | |
| 姬芮 | | | | | | | |
| 高姿 | | | | | | | |
| 里美 | | | | | | | |
| 妮维雅 | | | | | | | |
| 隆力奇 | | | | | | | |
| 肌研 | | | | | | | |
| 欧珀莱 | | | | | | | |
| 雅芳 | | | | | | | |
| 美丽加芬 | | | | | | | |
| 丹姿 | | | | | | | |
| 馥珮 | | | | | | | |
| 新碧 | | | | | | | |
| 旁氏 | | | | | | | |
| 雅格丽白 | | | | | | | |
| 悠莱 | | | | | | | |
| 露得清 | | | | | | | |
| 索芙特 | | | | | | | |
| 碧柔 | | | | | | | |
| 雅霜 | | | | | | | |
| 友谊 | | | | | | | |
| 郁美净 | | | | | | | |
| 丁家宜 | | | | | | | |
| 采诗 | | | | | | | |
| 卡尼尔 | | | | | | | |
| 春娟 | | | | | | | |
| 绿盾 | | | | | | | |
| 朗力福 | | | | | | | |
| 东洋之花 | | | | | | | |
| 曼秀雷敦 | | | | | | | |
| 美王 | | | | | | | |
| 屈臣氏 | | | | | | | |
| 其他（请注明：） | | | | | | | |
B5b. 请问您在过去6个月内分别购买了以下品牌的面部护肤品多少次？
美加净 ____________
百雀羚 ____________
大宝 ____________
相宜本草 ____________
韩束 ____________
玉兰油 ____________
自然堂 ____________
珀莱雅 ____________
欧诗漫 ____________
美肤宝 ____________
巴黎欧莱雅 ____________
水密码 ____________
温碧泉 ____________
柏氏 ____________
法兰琳卡 ____________
丸美 ____________
安安 ____________
泊美 ____________
姬芮 ____________
高姿 ____________
里美 ____________
妮维雅 ____________
隆力奇 ____________
肌研 ____________
欧珀莱 ____________
雅芳 ____________
美丽加芬 ____________
丹姿 ____________
馥珮 ____________
新碧 ____________
旁氏 ____________
雅格丽白 ____________
悠莱 ____________
露得清 ____________
索芙特 ____________
碧柔 ____________
雅霜 ____________
友谊 ____________
郁美净 ____________
丁家宜 ____________
采诗 ____________
卡尼尔 ____________
春娟 ____________
绿盾 ____________
朗力福 ____________
东洋之花 ____________
曼秀雷敦 ____________
美王 ____________
屈臣氏 ____________
其他（请注明：） ____________
B6b. 如果您最近购买的[prev_sel]面部护肤品一时无法买到，您会考虑用哪些品牌代替？
美加净
百雀羚
大宝
相宜本草
韩束
玉兰油
自然堂
珀莱雅
欧诗漫
美肤宝
巴黎欧莱雅
水密码
温碧泉
柏氏
法兰琳卡
丸美
安安
泊美
姬芮
高姿
里美
妮维雅
隆力奇
肌研
欧珀莱
雅芳
美丽加芬
丹姿
馥珮
新碧
旁氏
雅格丽白
悠莱
露得清
索芙特
碧柔
雅霜
友谊
郁美净
丁家宜
采诗
卡尼尔
春娟
绿盾
朗力福
东洋之花
曼秀雷敦
美王
屈臣氏
其他（请注明：）
B11b. 请您考虑以下每个面部护肤品品牌的各个方面，请用1～10分评价您对每个品牌的面部护肤品的总体喜欢程度，1分代表非常不喜欢这个品牌的面部护肤品，10分表示非常喜欢这个品牌的面部护肤品。您可以选择1-10分中的任意一个分数，您的答案没有对错之分。[每个品牌单选]
| | 1 非常不喜欢这个品牌的面部护肤品 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 非常喜欢这个品牌的面部护肤品 |
| 美加净 | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | |
| 大宝 | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | |
| 韩束 | | | | | | | | | | |
| 玉兰油 | | | | | | | | | | |
| 自然堂 | | | | | | | | | | |
| 珀莱雅 | | | | | | | | | | |
| 欧诗漫 | | | | | | | | | | |
| 美肤宝 | | | | | | | | | | |
| 巴黎欧莱雅 | | | | | | | | | | |
| 水密码 | | | | | | | | | | |
| 温碧泉 | | | | | | | | | | |
| 柏氏 | | | | | | | | | | |
| 法兰琳卡 | | | | | | | | | | |
| 丸美 | | | | | | | | | | |
| 安安 | | | | | | | | | | |
| 泊美 | | | | | | | | | | |
| 姬芮 | | | | | | | | | | |
| 高姿 | | | | | | | | | | |
| 里美 | | | | | | | | | | |
| 妮维雅 | | | | | | | | | | |
| 隆力奇 | | | | | | | | | | |
| 肌研 | | | | | | | | | | |
| 欧珀莱 | | | | | | | | | | |
| 雅芳 | | | | | | | | | | |
| 美丽加芬 | | | | | | | | | | |
| 丹姿 | | | | | | | | | | |
| 馥珮 | | | | | | | | | | |
| 新碧 | | | | | | | | | | |
| 旁氏 | | | | | | | | | | |
| 雅格丽白 | | | | | | | | | | |
| 悠莱 | | | | | | | | | | |
| 露得清 | | | | | | | | | | |
| 索芙特 | | | | | | | | | | |
| 碧柔 | | | | | | | | | | |
| 雅霜 | | | | | | | | | | |
| 友谊 | | | | | | | | | | |
| 郁美净 | | | | | | | | | | |
| 丁家宜 | | | | | | | | | | |
| 采诗 | | | | | | | | | | |
| 卡尼尔 | | | | | | | | | | |
| 春娟 | | | | | | | | | | |
| 绿盾 | | | | | | | | | | |
| 朗力福 | | | | | | | | | | |
| 东洋之花 | | | | | | | | | | |
| 曼秀雷敦 | | | | | | | | | | |
| 美王 | | | | | | | | | | |
| 屈臣氏 | | | | | | | | | | |
| 其他（请注明：） | | | | | | | | | | |
B7b您认为以下品牌在满足您对面部护肤品的需求上表现如何？请用1～10分评价，1分代表该品牌的面部护肤品非常不能满足我的需求，10分表示该品牌的面部护肤品非常好地满足我的需求。您可以选择1-10分中的任意一个分数，您的答案没有对错之分。 [每个品牌单选]
| | 1 这个品牌的面部护肤品非常不能满足我的需求 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 这个品牌的面部护肤品非常好地满足我的需求 |
| 美加净 | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | |
| 大宝 | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | |
| 韩束 | | | | | | | | | | |
| 玉兰油 | | | | | | | | | | |
| 自然堂 | | | | | | | | | | |
| 珀莱雅 | | | | | | | | | | |
| 欧诗漫 | | | | | | | | | | |
| 美肤宝 | | | | | | | | | | |
| 巴黎欧莱雅 | | | | | | | | | | |
| 水密码 | | | | | | | | | | |
| 温碧泉 | | | | | | | | | | |
| 柏氏 | | | | | | | | | | |
| 法兰琳卡 | | | | | | | | | | |
| 丸美 | | | | | | | | | | |
| 安安 | | | | | | | | | | |
| 泊美 | | | | | | | | | | |
| 姬芮 | | | | | | | | | | |
| 高姿 | | | | | | | | | | |
| 里美 | | | | | | | | | | |
| 妮维雅 | | | | | | | | | | |
| 隆力奇 | | | | | | | | | | |
| 肌研 | | | | | | | | | | |
| 欧珀莱 | | | | | | | | | | |
| 雅芳 | | | | | | | | | | |
| 美丽加芬 | | | | | | | | | | |
| 丹姿 | | | | | | | | | | |
| 馥珮 | | | | | | | | | | |
| 新碧 | | | | | | | | | | |
| 旁氏 | | | | | | | | | | |
| 雅格丽白 | | | | | | | | | | |
| 悠莱 | | | | | | | | | | |
| 露得清 | | | | | | | | | | |
| 索芙特 | | | | | | | | | | |
| 碧柔 | | | | | | | | | | |
| 雅霜 | | | | | | | | | | |
| 友谊 | | | | | | | | | | |
| 郁美净 | | | | | | | | | | |
| 丁家宜 | | | | | | | | | | |
| 采诗 | | | | | | | | | | |
| 卡尼尔 | | | | | | | | | | |
| 春娟 | | | | | | | | | | |
| 绿盾 | | | | | | | | | | |
| 朗力福 | | | | | | | | | | |
| 东洋之花 | | | | | | | | | | |
| 曼秀雷敦 | | | | | | | | | | |
| 美王 | | | | | | | | | | |
| 屈臣氏 | | | | | | | | | | |
| 其他（请注明：） | | | | | | | | | | |
B9b. 请问您在未来购买以下每个品牌的面部护肤品的可能性是怎样的呢？ [每个品牌单选]
| | 肯定会买 | 可能会买 | 不确定是否会买 | 可能不会买 | 肯定不会买 |
| 美加净 | | | | | |
| 百雀羚 | | | | | |
| 大宝 | | | | | |
| 相宜本草 | | | | | |
| 韩束 | | | | | |
| 玉兰油 | | | | | |
| 自然堂 | | | | | |
| 珀莱雅 | | | | | |
| 欧诗漫 | | | | | |
| 美肤宝 | | | | | |
| 巴黎欧莱雅 | | | | | |
| 水密码 | | | | | |
| 温碧泉 | | | | | |
| 柏氏 | | | | | |
| 法兰琳卡 | | | | | |
| 丸美 | | | | | |
| 安安 | | | | | |
| 泊美 | | | | | |
| 姬芮 | | | | | |
| 高姿 | | | | | |
| 里美 | | | | | |
| 妮维雅 | | | | | |
| 隆力奇 | | | | | |
| 肌研 | | | | | |
| 欧珀莱 | | | | | |
| 雅芳 | | | | | |
| 美丽加芬 | | | | | |
| 丹姿 | | | | | |
| 馥珮 | | | | | |
| 新碧 | | | | | |
| 旁氏 | | | | | |
| 雅格丽白 | | | | | |
| 悠莱 | | | | | |
| 露得清 | | | | | |
| 索芙特 | | | | | |
| 碧柔 | | | | | |
| 雅霜 | | | | | |
| 友谊 | | | | | |
| 郁美净 | | | | | |
| 丁家宜 | | | | | |
| 采诗 | | | | | |
| 卡尼尔 | | | | | |
| 春娟 | | | | | |
| 绿盾 | | | | | |
| 朗力福 | | | | | |
| 东洋之花 | | | | | |
| 曼秀雷敦 | | | | | |
| 美王 | | | | | |
| 屈臣氏 | | | | | |
| 其他（请注明：） | | | | | |
B17b. 对于下列品牌，请您比较一下这个品牌的面部护肤品与市场上其他品牌的面部护肤品在价格上的高低。即使您对某个品牌不是很熟悉，也请依据您了解的情况来回答。[每个品牌单选]
| | 比其他品牌 高出很多 | 比其他品牌 略高一点 | 基本相同 | 比其他品牌 略低一点 | 比其他品牌 低了很多 |
| 美加净 | | | | | |
| 百雀羚 | | | | | |
| 大宝 | | | | | |
| 相宜本草 | | | | | |
| 韩束 | | | | | |
| 玉兰油 | | | | | |
| 自然堂 | | | | | |
| 珀莱雅 | | | | | |
| 欧诗漫 | | | | | |
| 美肤宝 | | | | | |
| 巴黎欧莱雅 | | | | | |
| 水密码 | | | | | |
| 温碧泉 | | | | | |
| 柏氏 | | | | | |
| 法兰琳卡 | | | | | |
| 丸美 | | | | | |
| 安安 | | | | | |
| 泊美 | | | | | |
| 姬芮 | | | | | |
| 高姿 | | | | | |
| 里美 | | | | | |
| 妮维雅 | | | | | |
| 隆力奇 | | | | | |
| 肌研 | | | | | |
| 欧珀莱 | | | | | |
| 雅芳 | | | | | |
| 美丽加芬 | | | | | |
| 丹姿 | | | | | |
| 馥珮 | | | | | |
| 新碧 | | | | | |
| 旁氏 | | | | | |
| 雅格丽白 | | | | | |
| 悠莱 | | | | | |
| 露得清 | | | | | |
| 索芙特 | | | | | |
| 碧柔 | | | | | |
| 雅霜 | | | | | |
| 友谊 | | | | | |
| 郁美净 | | | | | |
| 丁家宜 | | | | | |
| 采诗 | | | | | |
| 卡尼尔 | | | | | |
| 春娟 | | | | | |
| 绿盾 | | | | | |
| 朗力福 | | | | | |
| 东洋之花 | | | | | |
| 曼秀雷敦 | | | | | |
| 美王 | | | | | |
| 屈臣氏 | | | | | |
| 其他（请注明：） | | | | | |
B18b. 针对下列每个品牌，如果说这个品牌的面部护肤品是物超所值的，您的同意程度如何？请用1～10分评价，1分代表非常不同意，10分代表非常同意。即使您对某个品牌不是很熟悉，也请依据您了解的情况来回答。[每个语句单选]
| | 1 非常不同意 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 非常同意 |
| 美加净 | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | |
| 大宝 | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | |
| 韩束 | | | | | | | | | | |
| 玉兰油 | | | | | | | | | | |
| 自然堂 | | | | | | | | | | |
| 珀莱雅 | | | | | | | | | | |
| 欧诗漫 | | | | | | | | | | |
| 美肤宝 | | | | | | | | | | |
| 巴黎欧莱雅 | | | | | | | | | | |
| 水密码 | | | | | | | | | | |
| 温碧泉 | | | | | | | | | | |
| 柏氏 | | | | | | | | | | |
| 法兰琳卡 | | | | | | | | | | |
| 丸美 | | | | | | | | | | |
| 安安 | | | | | | | | | | |
| 泊美 | | | | | | | | | | |
| 姬芮 | | | | | | | | | | |
| 高姿 | | | | | | | | | | |
| 里美 | | | | | | | | | | |
| 妮维雅 | | | | | | | | | | |
| 隆力奇 | | | | | | | | | | |
| 肌研 | | | | | | | | | | |
| 欧珀莱 | | | | | | | | | | |
| 雅芳 | | | | | | | | | | |
| 美丽加芬 | | | | | | | | | | |
| 丹姿 | | | | | | | | | | |
| 馥珮 | | | | | | | | | | |
| 新碧 | | | | | | | | | | |
| 旁氏 | | | | | | | | | | |
| 雅格丽白 | | | | | | | | | | |
| 悠莱 | | | | | | | | | | |
| 露得清 | | | | | | | | | | |
| 索芙特 | | | | | | | | | | |
| 碧柔 | | | | | | | | | | |
| 雅霜 | | | | | | | | | | |
| 友谊 | | | | | | | | | | |
| 郁美净 | | | | | | | | | | |
| 丁家宜 | | | | | | | | | | |
| 采诗 | | | | | | | | | | |
| 卡尼尔 | | | | | | | | | | |
| 春娟 | | | | | | | | | | |
| 绿盾 | | | | | | | | | | |
| 朗力福 | | | | | | | | | | |
| 东洋之花 | | | | | | | | | | |
| 曼秀雷敦 | | | | | | | | | | |
| 美王 | | | | | | | | | | |
| 屈臣氏 | | | | | | | | | | |
| 其他（请注明：） | | | | | | | | | | |
B10b. 下面您将看到一些有关面部护肤品品牌的描述，对于每一个描述，请您选出您认为符合的品牌，即使你不是很熟悉所有的品牌，也请您基于您的印象进行选择。[每个语句可复选]
| | 美加净 | 百雀羚 | 大宝 | 相宜本草 | 韩束 | 玉兰油 | 自然堂 | 珀莱雅 | 欧诗漫 | 美肤宝 | 巴黎欧莱雅 | 水密码 | 温碧泉 | 柏氏 | 法兰琳卡 | 丸美 | 安安 | 泊美 | 姬芮 | 高姿 | 里美 | 妮维雅 | 隆力奇 | 肌研 | 欧珀莱 | 雅芳 | 美丽加芬 | 丹姿 | 馥珮 | 新碧 | 旁氏 | 雅格丽白 | 悠莱 | 露得清 | 索芙特 | 碧柔 | 雅霜 | 友谊 | 郁美净 | 丁家宜 | 采诗 | 卡尼尔 | 春娟 | 绿盾 | 朗力福 | 东洋之花 | 曼秀雷敦 | 美王 | 屈臣氏 | 其他（请注明：） | 都不合适/不知道 |
| 有效滋润肌肤 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 成分天然 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 性价比高/物有所值 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 适合年轻人 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 时尚 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 安全可信赖的品牌 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 产品系列齐全 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 超越期待的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 温和不刺激的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 民族品牌的代表 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 关爱消费者的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 效果显著的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 吸收快 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 包装好看的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 成分独特 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 香味好闻的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 一年四季都可以用 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 历史悠久 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 年轻有活力的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 高品质的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 不断创新的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 具有中国文化感的 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 使用时感觉舒服（如：肤感好，不油腻） | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| 有我喜欢的代言人 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
B13b. 有时候可能存在某些原因导致您无法如愿购买到您想要购买的品牌。针对下面提及到的面部护肤品品牌，以下哪些情况符合形容这个品牌？[每个品牌可复选]
| | 在我平时购物的地方没有 | 在店里很难找到 | 经常缺货 | 太贵 / 高于愿意承受的价格 | 不能提供我想要的功效 | 产品系列选择不够多 | 不能提供我想要的合适大小包装 | 产品太相似，难以挑选我想要的产品 | 促销/折扣/优惠不够 | 缺乏皮肤专家推荐 | 健康顾问/美容顾问/朋友建议我不要使用此品牌 | 店内服务人员没有介绍清楚产品功效 | 店内没有样品供试用 |
| 美加净 | | | | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | | | | |
| 大宝 | | | | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | | | | |
| 韩束 | | | | | | | | | | | | | |
| 玉兰油 | | | | | | | | | | | | | |
| 自然堂 | | | | | | | | | | | | | |
| 珀莱雅 | | | | | | | | | | | | | |
| 欧诗漫 | | | | | | | | | | | | | |
| 美肤宝 | | | | | | | | | | | | | |
| 巴黎欧莱雅 | | | | | | | | | | | | | |
| 水密码 | | | | | | | | | | | | | |
| 温碧泉 | | | | | | | | | | | | | |
| 柏氏 | | | | | | | | | | | | | |
| 法兰琳卡 | | | | | | | | | | | | | |
| 丸美 | | | | | | | | | | | | | |
| 安安 | | | | | | | | | | | | | |
| 泊美 | | | | | | | | | | | | | |
| 姬芮 | | | | | | | | | | | | | |
| 高姿 | | | | | | | | | | | | | |
| 里美 | | | | | | | | | | | | | |
| 妮维雅 | | | | | | | | | | | | | |
| 隆力奇 | | | | | | | | | | | | | |
| 肌研 | | | | | | | | | | | | | |
| 欧珀莱 | | | | | | | | | | | | | |
| 雅芳 | | | | | | | | | | | | | |
| 美丽加芬 | | | | | | | | | | | | | |
| 丹姿 | | | | | | | | | | | | | |
| 馥珮 | | | | | | | | | | | | | |
| 新碧 | | | | | | | | | | | | | |
| 旁氏 | | | | | | | | | | | | | |
| 雅格丽白 | | | | | | | | | | | | | |
| 悠莱 | | | | | | | | | | | | | |
| 露得清 | | | | | | | | | | | | | |
| 索芙特 | | | | | | | | | | | | | |
| 碧柔 | | | | | | | | | | | | | |
| 雅霜 | | | | | | | | | | | | | |
| 友谊 | | | | | | | | | | | | | |
| 郁美净 | | | | | | | | | | | | | |
| 丁家宜 | | | | | | | | | | | | | |
| 采诗 | | | | | | | | | | | | | |
| 卡尼尔 | | | | | | | | | | | | | |
| 春娟 | | | | | | | | | | | | | |
| 绿盾 | | | | | | | | | | | | | |
| 朗力福 | | | | | | | | | | | | | |
| 东洋之花 | | | | | | | | | | | | | |
| 曼秀雷敦 | | | | | | | | | | | | | |
| 美王 | | | | | | | | | | | | | |
| 屈臣氏 | | | | | | | | | | | | | |
| 其他（请注明：） | | | | | | | | | | | | | |
B14b. 您之前提到您最近半年没有购买，或将来不会考虑购买下面提及到的面部护肤品品牌。请问您不购买/不考虑购买这个品牌的原因是什么？[每个品牌可复选]
| | 不容易买得到 | 太贵 / 高于愿意承受的价格 | 产品没有效果 / 效果不明显 | 不喜欢产品的味道 | 不喜欢产品的成分/配方 | 担心产品不安全 | 品牌不可靠 | 品牌是国产品牌 | 不能提供我想要的功效 | 产品系列选择不够多 | 不能提供我想要的包装规格 | 不喜欢产品的包装设计 | 促销/折扣/优惠不够 | 缺乏他人或专家推荐 | 没有爆款的明星产品 | 身边很少朋友在用 | 店内销售人员无法提供满意的服务 | 店内没有样品供试用 | 广告不多，接触得很少 | 不喜欢这个品牌的广告 | 没有明星代言人 | 请注明 |
| 美加净 | | | | | | | | | | | | | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | | | | | | | | | | | | | |
| 大宝 | | | | | | | | | | | | | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | | | | | | | | | | | | | |
| 韩束 | | | | | | | | | | | | | | | | | | | | | | |
| 玉兰油 | | | | | | | | | | | | | | | | | | | | | | |
| 自然堂 | | | | | | | | | | | | | | | | | | | | | | |
| 珀莱雅 | | | | | | | | | | | | | | | | | | | | | | |
| 欧诗漫 | | | | | | | | | | | | | | | | | | | | | | |
| 美肤宝 | | | | | | | | | | | | | | | | | | | | | | |
| 巴黎欧莱雅 | | | | | | | | | | | | | | | | | | | | | | |
| 水密码 | | | | | | | | | | | | | | | | | | | | | | |
| 温碧泉 | | | | | | | | | | | | | | | | | | | | | | |
| 柏氏 | | | | | | | | | | | | | | | | | | | | | | |
| 法兰琳卡 | | | | | | | | | | | | | | | | | | | | | | |
| 丸美 | | | | | | | | | | | | | | | | | | | | | | |
| 安安 | | | | | | | | | | | | | | | | | | | | | | |
| 泊美 | | | | | | | | | | | | | | | | | | | | | | |
| 姬芮 | | | | | | | | | | | | | | | | | | | | | | |
| 高姿 | | | | | | | | | | | | | | | | | | | | | | |
| 里美 | | | | | | | | | | | | | | | | | | | | | | |
| 妮维雅 | | | | | | | | | | | | | | | | | | | | | | |
| 隆力奇 | | | | | | | | | | | | | | | | | | | | | | |
| 肌研 | | | | | | | | | | | | | | | | | | | | | | |
| 欧珀莱 | | | | | | | | | | | | | | | | | | | | | | |
| 雅芳 | | | | | | | | | | | | | | | | | | | | | | |
| 美丽加芬 | | | | | | | | | | | | | | | | | | | | | | |
| 丹姿 | | | | | | | | | | | | | | | | | | | | | | |
| 馥珮 | | | | | | | | | | | | | | | | | | | | | | |
| 新碧 | | | | | | | | | | | | | | | | | | | | | | |
| 旁氏 | | | | | | | | | | | | | | | | | | | | | | |
| 雅格丽白 | | | | | | | | | | | | | | | | | | | | | | |
| 悠莱 | | | | | | | | | | | | | | | | | | | | | | |
| 露得清 | | | | | | | | | | | | | | | | | | | | | | |
| 索芙特 | | | | | | | | | | | | | | | | | | | | | | |
| 碧柔 | | | | | | | | | | | | | | | | | | | | | | |
| 雅霜 | | | | | | | | | | | | | | | | | | | | | | |
| 友谊 | | | | | | | | | | | | | | | | | | | | | | |
| 郁美净 | | | | | | | | | | | | | | | | | | | | | | |
| 丁家宜 | | | | | | | | | | | | | | | | | | | | | | |
| 采诗 | | | | | | | | | | | | | | | | | | | | | | |
| 卡尼尔 | | | | | | | | | | | | | | | | | | | | | | |
| 春娟 | | | | | | | | | | | | | | | | | | | | | | |
| 绿盾 | | | | | | | | | | | | | | | | | | | | | | |
| 朗力福 | | | | | | | | | | | | | | | | | | | | | | |
| 东洋之花 | | | | | | | | | | | | | | | | | | | | | | |
| 曼秀雷敦 | | | | | | | | | | | | | | | | | | | | | | |
| 美王 | | | | | | | | | | | | | | | | | | | | | | |
| 屈臣氏 | | | | | | | | | | | | | | | | | | | | | | |
| 其他（请注明：） | | | | | | | | | | | | | | | | | | | | | | |
B15b. 请问最近3个月内您是否看到/听到过以下面部护肤品品牌的广告信息/相关活动信息呢？请回忆一下所有的广告/相关活动类型，包括电视广告, 报纸, 杂志, 户外广告, 网络, 手机移动端, 商店内促销活动, 产品陈列等等。[请包含您之前提及到的所有品牌，每个品牌单选] B2b:prev_title
| | 看过/听过 | 没看过/没听过 |
| 美加净 | | |
| 百雀羚 | | |
| 大宝 | | |
| 相宜本草 | | |
| 韩束 | | |
| 玉兰油 | | |
| 自然堂 | | |
| 珀莱雅 | | |
| 欧诗漫 | | |
| 美肤宝 | | |
| 巴黎欧莱雅 | | |
| 水密码 | | |
| 温碧泉 | | |
| 柏氏 | | |
| 法兰琳卡 | | |
| 丸美 | | |
| 安安 | | |
| 泊美 | | |
| 姬芮 | | |
| 高姿 | | |
| 里美 | | |
| 妮维雅 | | |
| 隆力奇 | | |
| 肌研 | | |
| 欧珀莱 | | |
| 雅芳 | | |
| 美丽加芬 | | |
| 丹姿 | | |
| 馥珮 | | |
| 新碧 | | |
| 旁氏 | | |
| 雅格丽白 | | |
| 悠莱 | | |
| 露得清 | | |
| 索芙特 | | |
| 碧柔 | | |
| 雅霜 | | |
| 友谊 | | |
| 郁美净 | | |
| 丁家宜 | | |
| 采诗 | | |
| 卡尼尔 | | |
| 春娟 | | |
| 绿盾 | | |
| 朗力福 | | |
| 东洋之花 | | |
| 曼秀雷敦 | | |
| 美王 | | |
| 屈臣氏 | | |
| 其他（请注明：） | | |
B16b. 您说您最近3个月内看到/听到过[逐一插入B15选码1并且下面有提及的品牌]面部护肤品的广告信息/相关活动信息。请问最近3个月内您是从哪些地方/渠道看到或听到[逐一插入B15选码1并且下面有提及的品牌]面部护肤品的信息呢？[可复选] 逐一为每个品牌选出合适的答案
| | 电视插播广告 | 电视美容护肤节目 | 杂志/报纸 | 电台/广播 | 广告牌 | 火车/公交车/其他公共交通工具上 | 电梯或者商务/住宅楼宇内的液晶广告 | 新闻门户网站（如新浪、网易等） | 论坛，博客，微博，微信 | 美容垂直类网站（如瑞丽网，太平洋时尚网） | 搜索引擎（如百度、谷歌等） | 在线视频播放前/中/后插播的广告（如优酷、土豆等） | 视频网站的视频短片（如优酷、土豆等） | 品牌官方网站/官方微博/官方微信 | 相关产品的品牌天猫官方旗舰店 | 除天猫官方旗舰店以外的其他购物网站（如京东，1号店等） | 店员/ 促销员的介绍和试用 | 店内/ 专柜货架陈列/堆头 | 店内/ 专柜产品宣传单页 | 朋友/ 亲戚的介绍 | 护肤专家/ 权威人士的介绍 | 综艺节目冠名/ 赞助广告 | 电视剧、电影内容植入 | 其它（请注明） |
| 美加净 | | | | | | | | | | | | | | | | | | | | | | | | |
| 百雀羚 | | | | | | | | | | | | | | | | | | | | | | | | |
| 大宝 | | | | | | | | | | | | | | | | | | | | | | | | |
| 相宜本草 | | | | | | | | | | | | | | | | | | | | | | | | |
| 韩束 | | | | | | | | | | | | | | | | | | | | | | | | |