How old are you?
18-19
20-21
22-25
26-35
Over 35(>35岁)
Have you ever used Taobao?(你用过淘宝吗?)
Yes(用过)
No(没用过)
Maybe(或许用过)
I dont know.(我不知道)
How often do you use Taobao?(使用淘宝的频率)
○Everyday
Once a week
Once a month
Once a quarter(每三个月一次)
Once half a year
Once a year
Never
Can you always find what you want in Taobao?(你在淘宝上能找到你想要的吗?)
What do you usually buy on Taobao?(你经常在淘宝上买什么?)
Food(吃的)
Shoes(鞋子)
Clothes(衣服)
Skin care products(护肤品)
Electrical equipment(电子产品)
Others(其他)
why you choose shopping online?(你选择网上购物的理由是?)
节省时间、节约费用
学校去市区购物不方便
寻找新奇商品
出于好奇
时尚、款式新颖
受身边朋友影响
可以货比三家,没有营业员施加的压力
8. Are you satisfied with the quality of the goods in Taobao?(你对淘宝买的商品的质量满意吗?)
Very satisfied(非常满意)
Satisfied(满意)
Dissatisfied(不满意)
Very dissatisfied(非常不满意)
How do you evaluate Taobao?(您怎么评价淘宝?)
Cheaper goods(便宜的商品)
Faster delivery (更快的物流)
Wide range of goods(种类繁多的产品)
Seasonable customer service(客服随时在线解答疑问)
Convenient shopping(方便的购物)
Fake goods(假货)
Poor after-sales service(不好的售后服务)
Shipping costs are too expensive for some areas (到某些地區運費貴)
Several goods cannot to transport e.g items with lithium (一些物品不能空运,例如锂电池类)
Other _________________
Will you give the product evaluation after you buy it?(在淘宝买东西后你会去评论吗?)
Yes(会)
No(不会)
I dont know(不知道)
Do you think the comments on Taobao are credible?
Yes(可信)
No(不可信)
Not sure(不确定)
Which online shopping platform do you prefer?(您更喜欢哪个网购平台?
Taobao(淘宝)
Jingdong(京东)
eBay
T-mall(天猫)
Amazon(亚马逊)
Overall, how satisfied are you with Alibaba's subsidiary, Taobao?(总的来说,您对阿里巴巴旗下子公司淘宝满意程度)
Very satisfied
Satisfied
Neutral(中立)
Dissatisfied
Very dissatisfied
Do you recommend Taobao to your friends and reletives ? ( 你会向朋友推荐淘宝吗?)
Yes(会)
No(不会)
Not sure(不确定)