Age/ 年龄
Under 18/ 18岁以下
18-24
25-34
35-44
45-54
55-64
65+
Where were you born?/ 出生地?
China (Please specify city)/中国(请注明城市)
Other (Please specify) /其他 (请注明）
Income per year/ 年收入
More than 200,000RMB/ 200,000人民币以上
67,000-199,999
25,000-66,999
Less than 24,999/ 24,999以下
Do you have children? / 您有小孩吗？
Do you buy milk?/ 您经常买牛奶喝吗？
Where do you buy milk？/您一般都在哪里买牛奶？
Supermarket/超市
Supermarket deliver/超市送货上门
Subscription/订购
Other (Please specify) /其他 (请注明）
What kind of milk do you buy most often？/您一般都喝什么奶？
Domestic fresh milk ( cold storage 4°C) /国产鲜奶 (冷藏4°C）
Domestic shelf stable milk /国产纯牛奶
Imported fresh milk ( cold storage 4°C) /进口鲜奶(冷藏 4°C）
Imported shelf stable milk/进口纯牛奶
Other (Please specify) /其他 (请注明）
Why do you buy this kind of milk? (Choose 3) /您为什么买这种牛奶？(请选择3项)
Better nutrition/高营养
Freshness/新鲜
Cheap price/便宜
Better food safety/高食品质量
Longer shelf life/可长久保存
Taste better/口感好
Assurance where your milk came from/确定原产国
How often do you buy in a month？/您一个月买几次？
2 times/2次以下
2 times/2 次
4 times (once a week)/4次 (每周一次）
More than once a week/一周多于一次以上
What size do you buy？/您一般买多少量？
One litre/一升
500ml/500毫升
200-300ml/200-300毫升
Quantity/数量
1 unit/一个
2-3 unit/2-3个
More than 3/多于3个
6 unit in a pack/6个一组
When do you drink milk？/您什么时候喝牛奶？
Morning/早上
Afternoon/中午
Evening/下午
Night/晚上
Where do you drink it？/您一般都在哪里喝牛奶？
At home/在家
At work/在工作
At school/在学校
On the go (In transit) /路上 (公交）
Other (Please specify) /其他 (请注明）
How do you drink？/您平常都怎么喝？
Straight from fridge/直接从冰箱拿
Room temperature/室温
Warm up/ 加热
With tea or coffee/参半茶或牛奶
Other (Please specify) /其他 (请注明）
Why do you drink milk？Please rank /您主要以什么目的喝牛奶？请排序
Milk makes me taller/牛奶让我长高
Milk makes my skin better/牛奶让我的皮肤变好
Make me healthier (for added nutrition)/ 让我变健康(更多营养）
Help me sleep/ 有助睡眠
Do you always buy the same brand of milk？/您经常买同样品牌的牛奶吗？
Yes/是
No, I choose cheaper one/ 否，我选择便宜的
No, I switch based on quality/ 否，我根据质量跟换品牌
No, I buy whatever it is convenient/ 否，只有方便购买就好
What do you buy with milk？/您买牛奶时还买其他东西搭配吗？