Where do you come from? 您来自哪里?
China 中国
Euroupean Countries 欧洲国家
What is your age group? 您属于哪一个年龄段?
18-30
30-50
Above50 (50以上)
Which annual income range is the average income of your family in? 您家庭的人均年收入在哪个范围内?
80k-150k(8万-15万)
150k-300k(15万-30万)
300k-500k(30万-50万)
Above 500k(50万元以上)
When and where do you drink champagne ? 您在什么场合会喝香槟?
Parties with friends 朋友聚会
Business diner 商务宴会
Night clubs/ Bars 夜店或酒吧
Avaliable at home 在家的闲暇时间
Any time any where I want 随时随地(我有钱任性)
Other special occassions 其他特殊场合
Do you know the champagne brand "Moet Chandon"? 您知道“酩悦”这个香槟品牌吗?
Which champagne have you bought? 您购买的是哪一种香槟?
Moët Impérial 酩悦香槟
Rosé Impérial 酩悦粉红香槟
Grand Vintage 年份香槟
What do you think of the brand? Selct the phrases below that you think can describe the brand.
您觉得这个品牌怎么样?请选择以下您认为可以用来描述这个品牌的词组。
Top Service 优质的服务
Fancy accessories 精美的周边
Decent package 精致的包装
High price 昂贵的价格
Wonderful taste 极佳的口感
Few advertisements/ Less popularized 广告很少/小众化
A symbol of nobility/ wealthy 贵族/富有的象征
Which champagne brand below do you know? 您知道以下哪些香槟品牌?
LOUIS ROEDERER 路易王妃
KRUG 库克香槟
PerrierJouet 巴黎之花
Pol Roger 宝禄爵香槟
I dont know any of them. 我一个都不知道
When you are purchasing champagne, what is the thing that you care the most?
当您在选购香槟的时候,什么是你最在意的方面?
Price 价格
Quality 质量
Service 服务
Brand image 品牌形象
Popularity 知名度
Package 包装
Moet Chandon actually belongs to LVHM. If you know this, will you consider the brand as your first choice when purchasing champagne?
酩悦香槟是法国酩悦·轩尼诗-路易·威登集团旗下的品牌。 如果你知道这个的话,你是否会在购买香槟时将“酩悦香槟”作为你的第一选择?
Through which channels do you know the brand? 您是通过哪些渠道了解到这个品牌?
Sponsorship at the banquet 宴会上的赞助
Pop-up stores 快闪店
Celebrity endorsement 明星代言
Friend Recommendation 朋友推荐
Social platform 社交平台
Which channels below will attract you to buy the products of the brand? 以下哪些渠道会吸引您购买此品牌香槟?
Sponsorship at the banquet 宴会上的赞助
Pop-up stores 快闪店
Celebrity endorsement 明星代言
Friend Recommendation 朋友推荐
Social platform 社交平台
Do you know the celebrities below are the spokesperson of the brand?
您知道以下这些明星是酩悦香槟的品牌代言人吗?
Roger Federer 罗杰·费德勒
Fan Bingbing 范冰冰
Qiao Xin 乔欣
Hou Minghao 侯明昊
I dont know they are the spokesperson. 我不知道他们是代言人
Do you know the celebrities below?
您知道以下这些明星吗?
Roger Federer 罗杰·费德勒
Fan Bingbing 范冰冰
Qiao Xin 乔欣
Hou Minghao 侯明昊
I dont know any of them. 我一个都不认识
Will the emergence of split champagne motivate you to try other products of the brand?
小瓶装香槟的出现会让您愿意尝试酩悦香槟的其他产品吗?
Will the emergence of split champagne motivate you to buy it?
小瓶装香槟的出现会让您愿意购买它吗?
Do you think the place where you get your bottle of champagne matters? (Ex. in a department store of in an exclusive store)您认为购买香槟的地方重要吗?(比如:在商场购买和在专卖店购买)
Why? 为什么
Guarantee of high quality 质量保证
Better shopping experience 更好的购物体验
Decent service 周到的服务
Sense of nobility 高级的感觉
If you want to purchase it online, which place will you choose? why?
如果您要在网上购买,您会选择哪种方式?为什么?
Online platforms like Taobao or JD 网上商城,如淘宝、京东等
Official Website 官网
Which price range can you accept for a bottle of champagne? 您能接受一瓶香槟在以下哪几个价位?
Below 100 RMB (100元以下)
100-200 RMB
200-300 RMB
300-400 RMB
As long as I like it, I will buy. 只要我喜欢就买。