What is your understanding of corporate sustainability?请问你对企业可持续性的理解是什么?(比如企业实施对环境友好的举措,生产对环境友好的产品等)
Do you think luxury business is sustainable? And why?
In your opinion, what sustainability means for a luxury brand?
Do you think it is an important factor and measurement criteria for the success of luxury brands?
Why luxury brand is willing to advocate sustainability as business principle to the public and put it in corporation’s development agenda?
Do you think sustainability is a branding strategy for the luxury business?
It is said that luxury businesses can gain more advantage if they become corporate sustainable. What is your opinion?
From the perspective of consumerism values, will the sustainability of luxury brand affect your purchase attention? And why?
从你作为一个消费者的角度来看,如果奢侈品牌变得可持续的话会影响你的购买力吗?为什么?
Sustainability concept is pushing consumers towards purchasing sustainable luxury products. Do you agree with this point and give your reason.
Burberry, as the leading luxury corporation, is renown and frequent reported for its sustainable effort (using more environmental friendly materials to make products), while it is criticized of putting the commodity stocks to landfills. What do you think of such contradictions for luxury businesses?
作为领先的奢侈品公司,Burberry因其可持续发展的努力而闻名,但它也因将大量商品库存扔进垃圾填埋场而受到批评。你对这种矛盾行为有何看法呢?