Questionnaire about tourist image

The study conducted through the Nankai University is to measure tourists' image. Your responses will be anonymous and will never be linked to your personally. All information you share with us will be used for research purposes only and will be kept strictly confidential. Thank you for your cooperation.

Have you ever been to China?
Yes
No

When you think of the overall impression you have of Chinese tourists, how do you rate them on:

1=strongly disagree; 2=disagree; 

3=slightly disagree; 4=neutral;

5=slightly agree; 6=agree; 7=strongly agree

Rich ★ ★ ★ ★ ★ ★ ★
Generous in shopping ★ ★ ★ ★ ★ ★ ★
High consumption power ★ ★ ★ ★ ★ ★ ★
Rude ★ ★ ★ ★ ★ ★ ★
Loud ★ ★ ★ ★ ★ ★ ★
Selfish ★ ★ ★ ★ ★ ★ ★
Self-centred ★ ★ ★ ★ ★ ★ ★
Intrusive on personal space ★ ★ ★ ★ ★ ★ ★
Friendly ★ ★ ★ ★ ★ ★ ★
Communicative ★ ★ ★ ★ ★ ★ ★
Respectful to local culture and custom ★ ★ ★ ★ ★ ★ ★
Following the local social norm ★ ★ ★ ★ ★ ★ ★
Respectful to local community ★ ★ ★ ★ ★ ★ ★
Decent ★ ★ ★ ★ ★ ★ ★
Polite ★ ★ ★ ★ ★ ★ ★
Not disturbing natural resources ★ ★ ★ ★ ★ ★ ★
Kind ★ ★ ★ ★ ★ ★ ★
Approachable ★ ★ ★ ★ ★ ★ ★
Always smiling ★ ★ ★ ★ ★ ★ ★

When asked for your favorite season, you must answer the word 'summer' in the following choice question.

Based on the text you read above, what season have you been asked to choose?

Spring
Summer
Autumn
Winter

Interacting with Chinese tourists who visit my community is :

1=strongly disagree; 2=disagree; 

3=slightly disagree; 4=neutral;

5=slightly agree; 6=agree; 7=strongly agree

pleasant ★ ★ ★ ★ ★ ★ ★
enjoyable ★ ★ ★ ★ ★ ★ ★
funny ★ ★ ★ ★ ★ ★ ★
positive ★ ★ ★ ★ ★ ★ ★
I believe that tourism should be actively encouraged in my community.
1 ★ ★ ★ ★ ★ ★ ★
I support tourism and would like to see it become an important part of my community.
1 ★ ★ ★ ★ ★ ★ ★
The local authorities and government should support the promotion of tourism.
1 ★ ★ ★ ★ ★ ★ ★
The Chinese employees :
are reliable and honest ★ ★ ★ ★ ★ ★ ★
are hospitable and friendly ★ ★ ★ ★ ★ ★ ★
provide professional services ★ ★ ★ ★ ★ ★ ★
The Chinese residents are :
honest ★ ★ ★ ★ ★ ★ ★
reliable ★ ★ ★ ★ ★ ★ ★
hospitable ★ ★ ★ ★ ★ ★ ★
trustworthy ★ ★ ★ ★ ★ ★ ★

I would like to visit China in the future.

1 ★ ★ ★ ★ ★ ★ ★

It is likely that I visit China in the future.

1 ★ ★ ★ ★ ★ ★ ★

I will intend to visit China in the future.

1 ★ ★ ★ ★ ★ ★ ★

It is very likely that I will buy a tablet of Chinese brand.

1 ★ ★ ★ ★ ★ ★ ★

I will purchase a tablet of Chinese brand the next time I need.

1 ★ ★ ★ ★ ★ ★ ★

I will definitely try the tablet of Chinese brand.

1 ★ ★ ★ ★ ★ ★ ★

It is very likely that I will buy household appliances of Chinese brand.

1 ★ ★ ★ ★ ★ ★ ★

I will purchase household appliances of Chinese brand the next time I need.

1 ★ ★ ★ ★ ★ ★ ★

I will definitely try the household appliances of Chinese brand.

1 ★ ★ ★ ★ ★ ★ ★

The image of China is :

Bad → Good

1 ★ ★ ★ ★ ★ ★ ★

The image of China is :

Unfavorable → Favorable

1 ★ ★ ★ ★ ★ ★ ★

The image of China is :

Negative → Positive

1 ★ ★ ★ ★ ★ ★ ★
Gender
Male
Female
Age
18~24 years
25~34 years
35~44 years
45~54 years
55~64 years
65 and over
Education background
No education
Grade school
High school
College
College post-graduate
Occupation
Managers and administration
Professionals
Associate professionals
Service workers and shop sales workers
Craft and related workers
Retired
Students
Clerks
Not applicable
Annual personal income
Less or equal to $20000
$20001-40000
$40001-60000
$60001-80000
$80001-100000
$100001 and over
What's your Prolific ID ?
    ____________

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