The study conducted through the Nankai University is to measure tourists' image. Your responses will be anonymous and will never be linked to your personally. All information you share with us will be used for research purposes only and will be kept strictly confidential. Thank you for your cooperation.
When you think of the overall impression you have of Chinese tourists, how do you rate them on:
1=strongly disagree; 2=disagree;
3=slightly disagree; 4=neutral;
5=slightly agree; 6=agree; 7=strongly agree
When asked for your favorite season, you must answer the word 'summer' in the following choice question.
Based on the text you read above, what season have you been asked to choose?
Interacting with Chinese tourists who visit my community is :
1=strongly disagree; 2=disagree;
3=slightly disagree; 4=neutral;
5=slightly agree; 6=agree; 7=strongly agree
I would like to visit China in the future.
It is likely that I visit China in the future.
I will intend to visit China in the future.
It is very likely that I will buy a tablet of Chinese brand.
I will purchase a tablet of Chinese brand the next time I need.
I will definitely try the tablet of Chinese brand.
It is very likely that I will buy household appliances of Chinese brand.
I will purchase household appliances of Chinese brand the next time I need.
I will definitely try the household appliances of Chinese brand.
The image of China is :
Bad → Good
The image of China is :
Unfavorable → Favorable
The image of China is :
Negative → Positive
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