Part Ⅰ: Screening Questions
1. Do you still study in university in Chengdu and has experienced using live-streaming shopping platforms? (Including through desktop or mobile applications)
( ) Yes (Please go to the next question)
( ) No (Thank you for your time and please return the questionnaire to the researcher)
2. What is your most frequently used live-streaming shopping platform? (Please select only ONE platform)
( )Taobao
( )Tiktok
( )Jingdong
( )Others
Part Ⅱ Demographics Information
2.What year are you in university?
( ) Freshman
( ) Sophomore
( ) Junior
( ) Senior
Part III : Factors Influencing the University Students’s Behavioral Intention through Tiktok live-streaming shopping
MEASUREMENT OF VARIABLES
• A five-point likert scale is used for measurement of variables. Please rate the statement and determine to what degree with the statement on a scale 1 to 5.
• 1. Strongly disagree
• 2. Disagree
• 3. Neutral
• 4. Agree
• 5. Strongly agree
V1: Perceived ease of use
1. Tiktok Live-streaming shopping is easy-to-use. ( )
2. It is easy to become skillful at using Tiktok Live-streaming shopping. ( )
3. Learning to operate Tiktok Live-streaming shopping is easy. ( )
4. Tiktok Live-streaming shopping is flexible to interact with. ( )
5. My interaction with Tiktok Live-streaming shopping is clear and understandable. ( )
6. It is easy to interact with Tiktok Live-streaming shopping. ( )
1. It is useful to use Tiktok Live-streaming shopping. ( )
2. Using Tiktok Live-streaming shopping saves time and effort. ( )
3. Using Tiktok Live-streaming shopping improves efficiency. ( )
4. Tiktok Live-streaming shopping allows me to purchase products at a low cost. ( )
1. I feel good when using Tiktok Live-streaming shopping. ( )
2. It is exciting to use Tiktok Live-streaming shopping. ( )
3. It is interesting to use Tiktok Live-streaming shopping. ( )
4. When I use Tiktok Live-streaming shopping, I don’t realize how fast time goes. ( )
1. I think use Tiktok Live-streaming shopping would be a good idea. ( )
2. I think to use Tiktok Live-streaming shopping is a wise decision. ( )
3. I like to use Tiktok Live-streaming shopping. ( )
4. Using Tiktok Live-streaming shopping services is an exciting idea. ( )
1. Tiktok Live-streaming shopping has available equipment and facilities. ( )
2. Tiktok Live-streaming shopping has shipment track and trace capability. ( )
3. Tiktok Live-streaming shopping has high level of operational efficiency. ( )
4. Tiktok Live-streaming shopping has speedy service and response to customers’ requirements. ( )
5. Tiktok Live-streaming shopping has reliability of shopping services. ( )
6. Tiktok Live-streaming shopping collects customers’ feedback and continuously improvement of customer-oriented management processes. ( )
1. If most of my social software friends’ likes/comments/shares about a live-streaming shopping platform are in the same direction, my decisions also are similar. ( )
2. My decision-making process is influenced by likes/comments/shares on social software because I think I will get true information from them about a live-streaming shopping platform. ( )
1. I have intended to use Tiktok Live-streaming shopping. ( )
2. I have a plan to use Tiktok Live-streaming shopping. ( )
3. I have a prediction of the use of Tiktok Live-streaming shopping. ( )