美国快餐连锁店In N Out Burger中国市场调查

此次调查的目的是对美国快餐连锁店In N Out Burger进行市场调查。他们希望进入中国市场,并愿意做一些改变来适应中国人的需要。感谢您能抽出几分钟时间来参加本次答题,现在我们就马上开始吧!This survey has for aim to conduct a market research for the American fast food chain In N Out Burger.
They want to implement in China, and are willing to do all the necessary to adapt to the people's needs.
您的性别?(What is your gender?)
男 (Male)
女 (Female)
不愿透露 (Prefer not to say)
您属于哪个年龄段? (What age group do you belong to? *)
13岁及以下 (13 or younger)
16-20
21-25
25以上 (25 or older)
您的最高学历(含目前在读)是? What is your highest education level (including current education)?
小学及以下Primary and below
初中Junior high school
高中/中专/技校Senior high school/technical school
大学专科junior college
大学本科University degree
硕士研究生及以上Master degree or above
您是中国人吗? (Are you a Chinese citizen?)
是 (Yes)
不是,只是生活在中国 (No,Just living in China.)
您多久吃一次西式快餐?(How often do you consume fast food?)
一周1~2次 (1-2 times a week)
一周3~5次(3-5 times a week)
每天 (everyday)
一个月一次 (once a month)
从不(Never)
请选择你在中国访问最多的快餐连锁店
肯德基 KFC
麦当劳 McDonalds
必胜客 Pizza Hut
汉堡王 Burger King
德克士 Dicos
其他 other
您听说过美国快餐连锁店In N Out Burger吗?(Have you ever heard about In N Out?)
听说过 (Yes)
没有 (No)
您觉得这份菜单足够丰富 (You believe In N Out menu is varied enough)
1 ★ ★ ★ ★ ★
食物的口味(新鲜度和美味程度)对你来说很重要 (The taste (freshness and deliciousness) of food is important to you)
1 ★ ★ ★ ★ ★
如果你知道菜品新鲜美味,员工热情好客,环境宜人,你愿意在In-N-Out一次消费多少钱? (How much are you willing to pay for an In N Out item know that the food is fresh and delicious, he staff is very welcoming and the environment is enjoyable?)
20-50元
50-100元
100-200元
200元以上
不愿消费
我们该如何改进以更好地满足您的需求? (How could we improve our menu to better meet your needs?)
    ____________
您觉得In-N-Out Burger 进入中国市场会给西式快餐行业带来好的影响 (Do you think in-N-OUT Burger's entry into the Chinese market will have a good impact on the Western fast food industry)
1 ★ ★ ★ ★ ★

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