Which stage of the consumer purchase decision process involves recognizing a need or problem?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase evaluation
Which stage of the consumer purchase decision process involves gathering information about available options?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase evaluation
Which stage of the consumer purchase decision process involves comparing different products or brands?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase evaluation
Which stage of the consumer purchase decision process involves making the final decision to buy a product?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase evaluation
Which stage of the consumer purchase decision process involves evaluating the product after purchase?
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase evaluation
Which of the following is NOT a factor influencing consumer behavior?
Market strategy
Social factors
Psychological factors
Personal factors
Cultural factors
Which of the following is NOT a type of consumer buying decision?
Routine response behavior
Limited decision making
Extensive decision making
Impulsive buying
Habitual buying
Which of the following is NOT a type of market strategy?
Product differentiation
Market segmentation
Price skimming
Cost leadership
Product positioning
Which of the following is NOT a stage in the product life cycle?
Introduction
Growth
Maturity
Decline
Saturation
Which of the following is NOT a factor affecting the adoption of new products?
Relative advantage
Compatibility
Complexity
Observability
Market share
Which of the following factors influence consumer behavior? (Select all that apply)
Social factors
Psychological factors
Personal factors
Cultural factors
Market strategy
Which of the following are types of consumer buying decisions? (Select all that apply)
Routine response behavior
Limited decision making
Extensive decision making
Impulsive buying
Habitual buying
Which of the following are types of market strategies? (Select all that apply)
Product differentiation
Market segmentation
Price skimming
Cost leadership
Product positioning
Which of the following are stages in the product life cycle? (Select all that apply)
Introduction
Growth
Maturity
Decline
Saturation
Which of the following factors affect the adoption of new products? (Select all that apply)
Relative advantage
Compatibility
Complexity
Observability
Market share