2021年自贡市Consumer Behavior Survey After Watching Short Videos

Thank you for participating in this survey. We would like to understand how your behavior changes after watching short videos.
Do you feel more inclined to purchase products after watching personalized short videos?
Yes
No
Do you think the products shown in the short videos are a good match for your preferences?
Yes
No
Do you find yourself searching for more information about the products shown in the short videos?
Yes
No
Do you often make purchases after watching short videos?
Yes
No
Do you feel more confident in your purchasing decisions after watching short videos?
Yes
No
Do you think personalized short videos are more effective in promoting products compared to non-personalized videos?
Yes
No
Do you find yourself sharing the short videos with others?
Yes
No
Do you feel a stronger emotional connection to the products shown in the short videos?
Yes
No
Do you think personalized short videos are more enjoyable to watch compared to non-personalized videos?
Yes
No
Do you find yourself spending more time watching short videos after being recommended personalized content?
Yes
No
Do you feel more engaged with the products shown in the short videos?
Yes
No
Do you think personalized short videos are more informative compared to non-personalized videos?
Yes
No
Do you find yourself exploring new products or brands after watching short videos?
Yes
No
Do you feel more connected to the brand after watching short videos?
Yes
No
Do you think personalized short videos are more memorable compared to non-personalized videos?
Yes
No
Which of the following factors influence your purchasing decisions after watching short videos? (Select all that apply)
Price
Quality
Brand reputation
Product reviews
Product features
Which types of products do you prefer to watch short videos about? (Select all that apply)
Electronics
Fashion
Beauty
Food and beverages
Home and decor
Which social media platforms do you usually watch short videos on? (Select all that apply)
TikTok
Instagram
YouTube
Facebook
Snapchat
Which of the following actions have you taken after watching short videos? (Select all that apply)
Visited a brand's website
Followed a brand on social media
Shared a video with others
Made a purchase
Left a comment or review
Which factors do you consider important for a personalized short video to be effective? (Select all that apply)
Relevance to personal interests
Relevance to recent online activities
Relevance to demographics
Relevance to location
Relevance to previous purchases

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