Do you trust e-commerce influencers (live streamers) when they recommend products?
Have you ever made a purchase based on a recommendation from an e-commerce influencer?
How likely are you to purchase a product recommended by an e-commerce influencer?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Do you believe that e-commerce influencers are genuinely interested in recommending products that are beneficial to consumers?
Do you think the recommendations from e-commerce influencers have a significant impact on consumer purchasing decisions?
Do you trust recommendations from friends or family members when making purchasing decisions?
Do you believe that recommendations from friends or family members are more trustworthy than those from e-commerce influencers?
How likely are you to trust a product recommended by a friend or family member?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Do you think consumer trust in e-commerce influencers has increased in recent years?
Do you think the influence of e-commerce influencers on the market will continue to grow?
What factors influence your trust in e-commerce influencers? (Select all that apply)
Transparency in product promotion
Consistent product recommendations
Positive reviews from other consumers
Personal experience with recommended products
Reputation of the influencer
What factors would make you more likely to purchase a product recommended by an e-commerce influencer? (Select all that apply)
Discounts or promotions
Free samples or trials
Positive reviews from other consumers
Influencer's personal experience with the product
Influencer's reputation
What factors would make you less likely to purchase a product recommended by an e-commerce influencer? (Select all that apply)
Negative reviews from other consumers
Influencer's lack of transparency in product promotion
Inconsistent product recommendations
Influencer's lack of personal experience with the product
Influencer's reputation
What factors would make you trust recommendations from friends or family members more than those from e-commerce influencers? (Select all that apply)
Personal trust in friends or family members
Consistent recommendations from friends or family members
Positive experiences with products recommended by friends or family members
Negative experiences with products recommended by e-commerce influencers
Reputation of friends or family members
What factors would make you trust recommendations from e-commerce influencers more than those from friends or family members? (Select all that apply)
Transparency in product promotion
Consistent product recommendations
Positive reviews from other consumers
Personal experience with recommended products
Reputation of the influencer